RISMedia's Real Estate Magazine

FEB 2016

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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S ome of the common expressions tied to the real estate business can start to sound trite. "All real estate is local." "Location, location, location." "Real estate is a relationship business." But the fact of the matter is, such expressions actually form the foundation of our business, and always will. For example, even as we move toward an increasingly technological environment, real estate professionals will continue to play a critical role in the transaction. Their role, in fact, will become even more essential as technology expands. This month's cover story spotlighting new tech platform Xome underscores this very point. Xome's strategy is actually built with the real estate agent at its foundation. During his own home-buying experience, Xome founder Kartik Ramachandran happily leveraged technology to streamline the process, but also discovered that the human experience was not something technology could ever replace. "This is a home people are trying to buy, not a book," he explains. "There are things that can and should be digitized, but the human experience factor is something you can't codify." This is why Xome's mission is to deploy technology to simplify as much as possible for real estate professionals, including lead gen, so that agents can focus on what's most important—the human interaction. The Xome Pro app, introduced in November, streamlines 14 routine real estate processes and integrates leads from other platforms, centralizing the various tasks of the real estate transaction, as well as communication between agents and homebuyers. Find out more about Xome's plan beginning on page 36. We're also excited to introduce a new monthly section, Power Broker Perspectives, in this issue. This section will introduce you to the people behind some of the leading frms in real estate. While these powerhouse companies are indeed well-oiled machines, there are very important leaders at the helm who know just how important the human element remains. Learn how they've built their frms and sustain success beginning on page 42. So don't dismiss those "relationship business"expressions as simple real estate jargon. In this business, people will always have the power. Wishing you continued success, John E. Featherston CEO & Publisher People Still Have the Power Information Central: How Brokers Can Solve Agent Content Needs www.rismedia.com February 2016 $6.95 The Leader in Real Estate Information Agents XOME'S Real On Top of Their Game: Brokers Evolve along with Technology - Page 76

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