RISMedia's Real Estate Magazine

JUL 2016

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/696330

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J uly is a critical month for real estate professionals. As summer heats up, so do home sales, as many buyers look to fnalize transactions and start the move-in process before the start of the school year. As brokers and agents looking to maximize the summer market, you need hands-on strategies—fast. We've got a lot of great information in this issue that can provide a few pearls of wisdom to take out into the trenches: 8 On page 31, take a look at the results of RISMedia's Listing Presentation Survey and fnd out what strategies are closing the deal for agents. From original content to customized presentations, savvy agents are doing what it takes to set themselves apart. 8 On page 24, fnd out how investing in a unique promotional tool can instantly up your referral traffc. Wrapped trucks from On The Move not only allow Pennsylvania broker Adam Conrad to build relationships with current clients by offering a valuable service, but also give his frm unmatched visibility. As Conrad says, "You don't miss these trucks." 8 On page 45, fnd out how turning your actions into massive actions can pay off in a big way. According to Verl Workman, "the key to success is not the person or the market, but rather, the activities we focus on each day…it's our massive actions that generate the greatest results." 8 On page 22, fnd out how to allay your clients' fears about the upcoming election's impact on housing and the economy in Andrew King's report. The scenario isn't as gloomy as many may perceive—they just need some guidance from their trusted real estate source. Finally, be sure to check out this month's cover story for a look inside the iconic global real estate brand CENTURY 21. Find out how the frm has gone about refning its network and why people are at the center of its success. Wishing you a healthy, happy and proftable summer! John E. Featherston CEO & Publisher Getting the Most Out of Peak Season Listing Presentations 2.0: Creating a Winning The Many Faces of Homeownership: Beyond Diversity — page 74 with CENTURY 21 ® Strategically Positioned for Change, Innovation and

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