Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.
Issue link: http://remag.rismedia.com/i/499392
A s the real estate industry continues to evolve and consumers increasingly take to the Web to fnd their dream home, the human element is still just as important when it comes to fnding real estate success today—and well into the future. In fact, the National Association of REALTORS® 2014 Profle of Home Buyers and Sellers reveals that 90 percent of homebuyers who used the Internet to search for homes also purchased their home through a real estate professional. Therefore, linking the online real estate search with a live real estate professional is crucial. While many players in the real estate space aim to do just this, no one has a handle on bringing real estate professionals and consumers together quite like Move. Positioning the REALTOR® front and center has provided both Move and realtor.com® with a unique advantage, creating a whole new playing feld that has become central to Move's ability to leverage technology and increase its consumer reach. In addition, with its acquisition by News Corp last November, Move is uniquely positioned to bring more technology—and people—to the equation. "With new leadership and new momentum at Move and realtor.com®, we are more excited than ever about the potential for growth in the digital real estate industry," says Robert Thomson, chief executive of News Corp. "When we acquired Move, the intention was to turbo-charge this business, and that's exactly what's happening now, to the beneft of consumers and property professionals." But what exactly lies ahead for Move and realtor.com®? In this month's cover story (page 38), take a closer look at what News Corp will bring to the table. From added exposure to content resources that will play a large part in positioning the portal as a relevant piece of the puzzle among today's consumers, Move is remaining steadfast in its approach to leverage technology to deliver tools to give REALTORS® the insight they need to be more productive while positioning the real estate professional at the heart of the matter. Wishing you continued success, John E. Featherston CEO & Publisher Traversing a New Playing Field News Corp and Take Online Real Power 8 Weichert, Realtors®: A Family of Companies, with the May 2015 $6.95