RISMedia's Real Estate Magazine

FEB 2017

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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N ot so long ago, we were talking about this new fad called social media. Should we be using it? What connection does it have to business? Isn't it all just a big distraction? Several short years later, I think we're all in agreement that social media has proven itself as a viable marketing strategy when used correctly. Yet, according to RISMedia's latest research report, the majority of real estate professionals (57 percent) surveyed described social media as a "time suck" as opposed to "time well spent." Why the disconnect? As with any effective marketing strategy, it boils down to efficiency. While social media can be very valuable for a host of reasons—brand building, positioning you as a credible resource, strengthening relationships, etc.—it can take a lot of time if you don't have a system in place. Yet it's essential to your business—to all businesses these days. Let's face it: More and more Americans are getting their news and staying connected to the world through social media. Therefore, using social media correctly provides an unmatched opportunity to influence prospects, let people know who you are, and put your skills in the spotlight. So, the question is, how do we get our arms around social media to make it a manageable, business-building tool? Take a look at the full results of our survey and analysis on page 46 and see how your peers are tackling the challenge. One option is to consider an outside resource to help you devise and maintain a social media strategy. RISMedia's ACE (Automated Content Engagement) program, for example, is designed to cover all the bases by automatically posting great content—infographics, articles, videos—to your social media pages, branded to you for additional exposure and credibility. Find out more at ace.rismedia.com. I'll also be moderating an insightful social media session at the RE/MAX R4 International Convention, which begins later this month. If you're in Las Vegas for the event, come see our broker panel discuss their do's and don'ts for maximizing social media without allowing it to become a "time suck." As always, you'll find lots of great business-building information in this issue, including focused solutions for Power Teams (page 63), ways to step up your tried-and-true marketing efforts (page 44), and great motivation on how to achieve your goals this year (page 26). Try something new this month and jump-start your business. John E. Featherston CEO & Publisher Do You Have a Social Strategy? David Tedesco, CEO of Realty Executiv International, en route to Mount Everest BUSINESS AS AAPI: Invisible No More – Page 30 A Matter of Time: Most Real Estate Pros Struggle to Clock In on Social Media – Page 46

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