Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.
Issue link: http://remag.rismedia.com/i/367126
T he roller coaster ride of the real estate downturn and the subsequent recovery changed a lot about this business—from the way brokers handle overhead to how consumers shop for homes. One of the most signifcant changes, however, involves the role of real estate agents. To succeed in the new real estate landscape, today's agents and REALTORS® must redefne their jobs. They are no longer gatekeepers but guides. Their level of knowledge about everything from local market statistics to mortgage fnancing options must be broad and deep. Their technical capabilities must move beyond profcient to expert. And their relationship-building skills must be multi-faceted, utilizing both old-school and contemporary tactics for creating client loyalty. Our cover story this month (page 88) takes a look at how real estate giant RE/MAX is supporting and nurturing its most valuable assets: its sales associates. RE/MAX has taken big steps to promote the value of working with a RE/MAX associate, including its new Leo Burnett- designed ad campaign, "Dream with Your Eyes Open," which underscores through every media medium that RE/MAX agents are well-equipped to guide today's buyers and sellers through a real estate transaction. As RE/MAX Co-founder Dave Liniger says, "When you give great agents the right tools and unique competitive advantages, anything is possible." And this is exactly what RE/MAX has done—created the support mechanism necessary to help facilitate the success of agents operating in today's evolved marketplace. From being one of the frst to offer distressed-property training during the downturn, to preparing agents to maximize opportunities in today's luxury market, RE/MAX continues to be on the forefront of the right training at the right time. We commend RE/MAX for focusing on agent success and we tip our hats to all real estate professionals who have changed with the times to better serve homebuyers and sellers. It's not an easy path, but one that is sure to pay long-term dividends. Wishing you continued success, John E. Featherston CEO & Publisher What It Means to Be a Real Estate Agent GUIDING T Focusing on the Meaningful RE/MAX Renews Its Vision AGENT TEAMS: A WINNING MODEL (OR NOT) – Page POSITIONED FOR SUCCESS: A PROACTIVE APPROACH TO STAYING AHEAD OF THE GROWING PURCHASE MARKET – Page 34