RISMedia's Real Estate Magazine

MAR 2015

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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W hether it's sports, busi- ness or life in general, having the right coach in your corner can be the difference between mediocrity and great success. The real estate industr y is certainly no stranger to the power of coaching, with new trainers and programs hitting the market each year. Add to that many in- house training programs available to agents, and it's easy to understand why choosing the right coaching regimen can be an overwhelming task. In this issue, we wanted to take a deep dive into the coaching realm, (page 42), zeroing in on how and why outside coaching can often vault your real estate career to legendary levels. According to our recent survey of hundreds of top brokers, 61 percent of agents enlist outside coaches, and 60 percent of brokers see a tangible return on that investment (see our infographic on page 43 for additional survey results). So it's safe to say that the value of outside coaching cannot be disputed. The challenge is in making the right match— there is no one-size-fts-all solution and coaching must be tailored to suit each agent. As Buffni & Company Chairman & Founder Brian Buffni says, "The coaching relationship requires the confdentiality of a confessional and the safety of having someone not too close to the situation." Above all else, the coach must hold the agent accountable. According to our survey, it's the No. 1 reason why coaching works. Just like the surest way to achieve your ftness goals is to work out with a buddy who holds you accountable, the surest way for agents to stick to the habits that lead to success is to have a coach to answer to. One who supports them, but who also demands results. As the market changes, so must our approach to business. "It's always a mistake for agents, even very successful ones, to believe there's nothing more for them to learn," says RE/MAX founder Dave Liniger. "When agents get better, everyone benefts." RISMedia will be sharing the wisdom of real estate coaches throughout our print and digital media in the coming months (For example, Travis Robertson shares three lead-generating tactics on page 62 in this issue). We look forward to helping you get to that next level. John E. Featherston CEO & Publisher Getting to the Next Level Success, fr Terri Murphy Speaker/Consultant U.S. Learning, Inc. Outside Brian Buffni Chairman & Founder Buffni & Company Verl Workman Founder and CEO Workman Success Systems Power Broker Strategies: How to Have the Best

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