RISMedia's Real Estate Magazine

JUL 2014

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/334925

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W hile the changing nature of the real estate business consistently generates new challenges for brokers and agents, certain issues remain at the forefront of a real estate professional's angst. One such issue would be keeping up with technology and, more importantly, choosing the technology that will most beneft your business. With new-and-improved tech choices coming at us from every direction in the form of software, Web- based platforms, mobile applications, and more, it's understandable why we're overwhelmed. But in reality, these tech advancements are exciting, and for those who can fgure out which technology makes the most sense for their business, the positive impact on productivity is tangible. More importantly, new technology is a must if you want to serve today's real estate consumer—not to mention tomorrow's real estate consumer! Always remember that while the right technology will improve the effciency and quality of your work, your clients are the ultimate benefciary. And more and more, they will expect this type of tech profciency from their real estate professional—it is fast becoming the norm. The team at Move is highly focused on the importance of the consumer in the technology equation. In this month's cover story (page 90), we feature three exclusive interviews with the realtor.com® leadership team who explain why concentrating on consumer needs ultimately best serves REALTORS® and brokers. "Maintaining the right balance between what is good for consumers and what serves the needs of REALTORS® takes cooperation and understanding," says Move CEO Steve Berkowitz. "It is our ultimate goal and we take it very seriously." Realtor.com®'s new "Accuracy Matters" campaign refects its commitment to all those involved in the real estate process. We take a close look at several other real-estate technology providers in this issue, from the veteran zipLogix (page 54) to newcomer Lumentus Social (page 32). Find out how real estate professionals are using these services, and others, to do more business and better serve their clients and prospects. Wishing you continued success, John E. Featherston CEO & Publisher Technically Speaking Power Broker Strategies for Increasing Productivity and Proft – The Leader in Real Estate Information T Consumers, Serving REALTORS #AccuracyMatters: realtor.com Its Value Proposition for All July14_RIS_Portal_Pages.indd 996 6/23/14 1:02 PM

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