RISMedia's Real Estate Magazine

JUL 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/996974

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Page 99 of 126

RISMedia's REAL ESTATE July 2018 95 anytime, anywhere. Now, Realogy's companies will have the opportunity to be the vehicle to provide this solu- tion to its customers." Founded in 2015, Notarize serves a national audience, empowering notaries in Virginia, Texas and Ne- vada to serve customers online in all 50 states on a 24/7 basis, with new states expected to come online soon. "Our goal is to provide our brands and agents with leading-edge tech- nology to help customers overcome last-mile problems," Gorman adds. To him, Realogy's investment with Notarize validates the company's long-standing commitment to indus- try-leading technology solutions and leveraging these tools at scale. Realogy has been demonstrat- ing its commitment to far-reaching digital solutions with recent innova- tions such as ZapLabs, an IT trans- formation project designed to keep agents and consumers better con- nected throughout the real estate transaction, and its FWD Innovation Summit, which brings technology start-up companies focused on real estate in front of the company's de- cision-makers. The company's lead management program is also lever- aging AI to increase lead quality and conversions. Just this past February, Cartus, the company's relocation arm, launched its Leading Edge Analytics Practice (LEAP) platform, using predictive analytics, data science and artificial intelligence to drive improved levels of service. The program's interactive time- line, for example, uses advanced analytics and data acquired over millions of moves to help human resource and mobility managers predict and update employees' relocation journeys as each move progresses. A 2017 report from the National Association of REALTORS® on real estate in the digital age confirms that while the initial search for prop- erty may have begun online, 88 per- cent of buyers in 2016 worked with an agent to find their home. But as digital devices play a larger role in ev- ery phase of daily life, and consum- ers continue to seek out new ways of doing business, maximizing technol- ogy can be a challenge. It is a challenge Realogy, NRT, TRG, Guaranteed Rate Affinity, Title Resources and Notarize take on with enthusiasm. As Mullen says, "We are going where the consumer is heading." RE For more information, please visit www.TRGC.com. "So much of the real estate transaction has been conducted the same way for decades, but customers are expecting a new experience that empowers them on their terms, anytime, anywhere." - ADAM PASE Co-founder & COO, Notarize (Left to Right) Adam Pase, co- founder & COO and Patrick Kinsel, founder and CEO, Notarize, Inc.

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