RISMedia's Real Estate Magazine

JUL 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/996974

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RISMedia's REAL ESTATE July 2018 87 ers better." Rabah concurs. "Home Partners is aligned with the local agent's mis- sion of helping promote homeowner- ship and being a solutions provider from a housing perspective," he ex- plains. "Some people are renters by necessity, and some by choice. Many agents and brokerages have focused on buyers and not renters because of the economics of the transaction. Now, the agent has the opportunity to earn a full sales commission on the Home Partners purchase and, at the same time, give that renter a po- tential path to homeownership." As renters look for ways to move into homeownership, embracing this market segment is a wise idea for real estate professionals—many just need the right guidance. As Gor- man explains, "There's a fair bit of misunderstanding and fear about homeownership. A lot of younger people watched what happened a decade ago, and homeownership looks scary from their vantage point. There's a lot of apprehension, and beyond that, a lot of misperceptions. Things have changed so much in terms of who qualifies for a mort- gage and the number of different products and programs there are that can help someone achieve their goals. A combination of fear and a lack of education are causing a lot of people to choose to rent for a period of time prior to homeownership." But this is where the real oppor- tunity lies for savvy real estate pro- fessionals—an opportunity for them to truly shine as trusted advisors. And, according to Gorman, it's up to brokers to help agents achieve that ultimate status. "As a broker, our role is to make sure our agents are the most edu- cated and informed," he says. "It's to our advantage to make sure our affili- ated agents remain the trusted advi- sor by providing them with education, awareness and technology support. "The fact that we're making a pro- gram like Home Partners available to all affiliated agents, where we've done all the legwork and are making sure everyone understands it, shows that we're truly trying to serve agents and make sure they're equipped with everything they need to better serve consumers." While a lot of factors go into mak- ing the Home Partners program suc- cessful for real estate professionals and their clients, Gorman stresses that the people behind the program are a critical part of the equation. "They have their heart in the right place and are creating homeowner- ship opportunities by making the pro- gram more efficient, more affordable and more accessible." Ultimately, early recognition of and involvement with innovative pro- grams like Home Partners is critical for brokerages that want to stay rel- evant with both agents and consum- ers in today's rapidly changing real estate environment. "We need to be looking over the horizon and staying ahead of what's happening next," says Gorman. RE For more information, please visit www.homepartners.com. This article is sponsored content; however, Real Estate magazine retains editorial discretion. "The fact that we're making a program like Home Partners available to all our agents, where we've done all the legwork and are making sure everyone understands it, shows that we're truly trying to serve our agents and make sure they're equipped with everything they need to better serve consumers." - RYAN GORMAN President and CEO, NRT LLC

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