RISMedia's Real Estate Magazine

JUL 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE July 2018 79 The focus of RISMedia's latest we- binar, "8 Simple Steps to 10 Times the Business," moderated by Cleve Gaddis, coach with Workman Suc- cess Systems, and sponsored by Homes.com, centered around capi- talizing on the resources you have at your disposal and putting a step- by-step strategy in place to multiply your business. Featured speakers included Sa- mantha Knoerr, chief operations of- ficer of the Christy Buck Team with Infinity Real Estate Group in Texas, and Joel Roberts of the Joel Rob- erts Team with Keller Williams First Atlanta Realty, as well as Tim Raba- ra, sales manager at Homes.com. "It's mastering the basics that makes all the difference when up- ping your business," said Gaddis. "The key to building our busi- ness plan is identifying our mission statement and all of our agents' strengths and weaknesses," Kno- err noted. Here are several of the steps that were touched upon during the webinar: GROW YOUR TEAM We're continuing to see an in- crease in the popularity of real es- tate teams. In some areas, most transactions are initiated by a team member. As such, growing a team is an obvious choice for multiplying your business and having more of an influence in your community. An added benefit is more time on your hands to focus on generating leads for yourself and your agents. "I stopped trusting that my agents are going to lead generate and convert business like I convert business," said Roberts. "Instead, I have them concentrate on con- cierge service for their clients." HIRE A VIRTUAL ASSISTANT Going along with the idea of clearing up time so that you can focus more of your energy on generating leads, and, in turn, business, the panelists discussed hiring a virtual assistant. Of course, this pertains more to bro- kers or agents dealing with high vol- umes of transactions, but a virtual assistant can be a major aide to any real estate professional. There are a wide variety of differ- ent tasks and price points you can hire a virtual assistant for. This is a big plus, as you can dictate what you need done and decide on a rea- sonable cost for yourself and your business. "The first thing I did when I got a virtual assistant was have them set up my calendar," said Knoerr. "It's gotten to the point where I just check Dropbox, put the address into Google Maps and show up." SET GOALS AND FOLLOW UP After putting your business plan in place, so much of following up with it and maintaining a competitive approach has to do with your mind- set. You can't successfully attain 10 times the business you're cur- rently producing without a positive attitude and making the decision every day to rely on and set high goals for your team members. "I was running myself ragged try- ing to close all these deals on my own," said Roberts. "Last year, we closed 170 transactions just under $2 million GCI. This year, the goal is 200 transactions and $2.2 mil- lion CGI." RE To view the webinar in full, visit https://bit.ly/2Lwt7ai. Jameson Doris is RISMedia's blog/social media editor. Webinar Recap: Simple Steps to Multiply Your Real Estate Business by Jameson Doris How will you increase your business in 2018?

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