RISMedia's Real Estate Magazine

JUL 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE July 2018 3 July 2018/Vol. 34, No. 7 • www.rismedia.com {Contents} ON THE COVER 30 Powered by Unity Working Together to Forge a New NAR The search for the next CEO to head the National Association of REALTORS ® (NAR) was an intense process. When it came down to the final few candidates, Bob Goldberg knew he had his work cut out for him, having served with NAR for 22 years. Goldberg also knew he was the change agent needed, and was brimming with cutting-edge ideas to quickly steer NAR and the industry into the future. To prove that he was exactly the right person for this mission, in his final presentation to the search committee, which included NAR 2018 President Elizabeth Mendenhall, Goldberg presented a long list of changes he would enact should he become CEO—changes that presented huge logistical hurdles and even larger cultural ones. In this month's cover story, learn how Goldberg plans to make NAR a more nimble, member-centric, future-focused organization. HIGHLIGHTS 24 Using Location to Attract, Engage and Convert More Online Leads Here, learn how Local Logic is transforming the real estate industry by personalizing the customer experience on real estate broker websites. 40 RISMedia Awards Inaugural Newsmakers in Real Estate Take a look inside our First Annual Real Estate Newsmaker Awards Reception & Dinner, and meet the 2018 Hall of Fame inductees, in this special photo recap. 56 Commitment, Dedication and Perseverance: A Fool-Proof Recipe to Continued Success In this exclusive feature, take a closer look at RE/MAX Twin City Realty's Faisal Susiwala's prosperous real estate career. FEATURES 47 Power Broker Perspectives: Michael Rogers, Paul Breunich 53 The Science Behind Commission Structures 60 Strategies: American Home Shield ® (AHS ® ); BackAgent; NAR-GRI 62 Rejecting Fear and Welcoming Change: Brokers Adapt to a Shifting Industry 80 Blazing a New Trail 84 A New Path to Homeownership® 88 Flipping the Model to Put Agents on Top 92 The Complete Digital Real Estate Experience 100 RISMedia's Great Spaces 104 Ask the Experts: Facebook and Real Estate 37 67

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