RISMedia's Real Estate Magazine

JUL 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE July 2018 65 STRONGER BROKERAGE STANDARDS "For those with more than one office, you can't over- look communications," said Casey. "If you're not in-sync, you're not going to be able to fire those you need to fire. Our managers have to deliver the [brokerage's] message day in and day out, so you have to give them those standards." DISRUPTOR PARTNERSHIPS "Keep your mind open with so-called 'disruptors,'" said Mesa. "We need to talk to them and we need to think about how to partner with them instead of pushing them out—they are not go- ing away." With no crystal ball in hand, it can be difficult to de- termine which strategies will work best for the changes ahead—and, of course, some business models work better than others, depending on the market, size of the brokerage and how the strategies align with their core values. Although each case is unique, there are steps brokers can take to ensure they are putting their best foot forward. Here's what the panelists suggested: • "Stop being fearful of new ideas." – Mesa • "Stop doing what everyone else is doing, and do what you need to do." – Casey • "Don't be afraid of technology." – Harmon • "Do things in a systematic way." – Williams • "Market to people in a way that is meaningful to them." – Rand • "Continue to develop, break down walls and focus on the consumer." – Featherston RE Liz Dominguez is RISMedia's associate content editor. Email her your comments and story suggestions at ldominguez@rismedia.com. Joseph Rand, Chief Creative Officer, Better Homes and Gardens Real Estate Rand Realty

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