RISMedia's Real Estate Magazine

JUL 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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64 July 2018 RISMedia's REAL ESTATE need to be tested—a proven track record is what leads to successful business and client relationships. "If it's not affecting agents, why would they adopt it?" Casey asked. "If you're not looking at how you are affect- ing consumers, why would they come to us? You have to think about both the agent and consumer to make it work." Creating a competitive brokerage can be accomplished with several strategies—Mesa noted that there is no one- size-fits-all solution. Harmon, for example, looks at the value he is offering, ensuring it can be attractive enough and still genuine to stand out in an industry with a lot of noise. With Williams' previous experience in education, she believes continuous learning is key to creating a suc- cessful and attractive brokerage with a competitive edge. "I noticed over the years that when I learned some- thing by watching others or sitting in a classroom, I be- came better," said Williams. "I translate that into real estate. If we're not changing and not evolving, someone else is going to come in and do it for you." Mesa focuses on only bringing in agents that meet his brokerage's standards—hiring practices which must be scalable in order to maintain consistency across the board, whether the broker manages one or multiple offices. "Focus on hiring and attracting the best people out there who are going to be passionate about the com- pany," said Mesa. "When you have a small office that you can see and touch every day, you control that experience for the consumer—but when you have 40-plus offices, that consumer can have a completely different experi- ence with agents even a few miles apart. We have to look at the industry and how to overcome that." So, what does the real estate industry of tomorrow look like? Although impossible to predict, the panelists see a trend toward: AGENT TEAMS "Expand on working together, and it makes a much high- er quality of life if done correctly," said Harmon. "It's all about learning how to merge businesses so that agents can enjoy travel if they want to take a break without sac- rificing their real estate career and income." John Featherston, CEO/President, RISMedia (left) and Rei L. Mesa, President & CEO of Berkshire Hathaway HomeServices Florida Realty Helen Hanna Casey, CEO, Howard Hanna Real Estate Services Rett Harmon, agent and co-owner, Century 21 Novus Realty

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