RISMedia's Real Estate Magazine

JUL 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE July 2018 63 "You have to be nimble—you can't manage from a state of fear," said John Featherston, president and CEO of RISMedia, as co-moderator alongside Joseph Rand, chief creative officer of Better Homes and Gardens Real Es- tate Rand Realty, at RISMedia's Power Broker Forum, held May 17 in conjunction with the REALTORS® Legisla- tive Meetings & Trade Expo in Washington, D.C. Among many strategies shared at the forum, "Adapt, Compete, Win: How to Wow Customers—and Agents—in a Changing Real Estate World," embracing and adapting to change was the underlying message from panel mem- bers Helen Hanna Casey, chief executive officer of How- ard Hanna Real Estate Services; Rett Harmon, co-owner of CENTURY 21 Novus Realty; Rei Mesa, CEO/president of Berkshire Hathaway HomeServices Florida Realty; and Tipper Williams, operating principal of six Keller Williams offices in the Virginia region. "The real estate industry may be a much easier place to work in 10 years from now because of the tech coming in, but if agents don't get with the program, they won't be in the business," said Williams. Is adapting to technology enough? Casey doesn't be- lieve so, as today's consumers are savvy, and are looking for brokerages that go the extra mile. "The whole thing is customer service; that's where the demand is," said Casey. "Otherwise, we would have al- ready been taken away by technology. Today's educated and articulated consumers aren't going to put up with sales associates unless they are doing more service- oriented work for their clients." Consumers shouldn't be the single focus either, Rand noted. Brokerages have a responsibility to manage their agents. Business models, core values and strategies F lexibility and a strong value proposition that both agents and consumers buy into—that's the secret to surviving in a shifting industry quickly being transformed by technology and disruptive business models. Pictured (L to R): John Featherston, CEO/President, RISMedia; Darryl MacPherson, EVP, RISMedia; Tipper Williams, Operating Principal, Virginia Realty Alliance Group

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