RISMedia's Real Estate Magazine

JUL 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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60 July 2018 RISMedia's REAL ESTATE {Strategies} Protecting Homes Before, During and After the Sale BUYERS AND SELLERS ALIKE FIND AN ALLY IN AMERICAN HOME SHIELD® (AHS®) by Zoe Eisenberg C hristina Bailey of The Christina Bailey Group at Cold- well Banker Residential Brokerage in Camp Hill, Penn., has been in real estate for exactly a decade. Since the start of her career, she's been upping her client offerings through a longstanding relationship with home warranty pro- vider, American Home Shield® (AHS®). "Warranties have become increasingly important in ne- gotiating deals in a tight market," says Bailey, who works with a team of eight agents. In recent years, AHS has become more than just a warranty provider, acting as a valued resource for Bailey's clients and team. "Buyers are buying the warranty to pro- tect their investment," says Bailey, who explains that sell- ers are more willing to accept an offer when it's paired with the comfort that comes with the home warranty. And, Bailey points out, AHS also supports her sell- ers. "The warranty is offered on our listings for marketing," says Bailey. "Who wouldn't want to buy a house with a home war- ranty offered?" Bailey explains that her sellers often utilize AHS during the inspection process for covered repairs that may arise, noting that it's a little extra something to help the entire home purchasing process, regardless of which side you stand on. "You never know what can happen in the months to come. It eases [my client's] mind to know that they just need to make a phone call to AHS should something go awry. The custom- er service side of AHS is very responsive and eager to help," says Bailey. "I always recommend AHS to colleagues, friends and family," says Bailey. "It's an added protection on your home to cover the unforeseen. Sometimes you won't need it, but the moment you don't have it, you'll wish you did. Life is complicated enough. I like to make homeown- ership repairs easy with AHS." For more information, please visit www.ahs.com/realestate. Streamlining the Transaction Workflow BACKAGENT'S ROBUST DECISION ENGINE REVOLUTIONIZES THE REAL ESTATE INDUSTRY by Keith Loria L onnie Plaster has been a part of Long & Foster Real Estate since 2003, starting as a managing broker in Vir- ginia, and rising to the role of senior vice president, re- gional manager of Montgomery County and Washington, D.C. In 2011, Long & Foster merged two separate offices in McLean, Va., which brought about 260 agents under one roof, but presented some challenges, as well. "One of the issues we were having was how to take this number of people and create a mechanism for every- one to communicate and be on the same page in regard to how the transaction was managed, as well as some of the back-office functionality," says Plaster. "At the time, Long & Foster didn't have that kind of platform in place, so I went looking for something to fill that specific need." Plaster learned about BackAgent, brought it in on a trial basis and was very impressed with its transaction management platform. "BackAgent was different than the compe- tition, as it offered some back-office solu- tions in addition to transaction manage- ment," says Plaster. "In fact, BackAgent managed the training calendar, an online version of the office roster, conference room/common area scheduling and floor duty, while providing a platform for agents to share information. As a manager, I was able to go in, set the business rules and allow the platform to manage the process." Under Plaster's leadership, the newly merged office became Long & Foster's second billion-dollar of- fice—and the BackAgent system played a large part in this achievement. "The system helped us take two offices that were run differently and align them so that we had the same sys- tems in place for everyone," says Plaster. Although Plaster has moved up the Long & Foster lad- der and is no longer at the office on a day-to-day basis, he notes that BackAgent is still being utilized by the firm's agents and employees. "When I became the Regional Manager of Washington, D.C., we implemented BackAgent for the D.C. offices in order to offer a paperless solution and a platform for our Agent Services Group," says Plaster. "This allowed 24/7 "Who wouldn't want to buy a house with a home warranty offered?" - CHRISTINA BAILEY The Christina Bailey Group

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