RISMedia's Real Estate Magazine

JUL 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/996974

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Page 61 of 126

going back to his roots and marketing his services to ev- ery person he had touched—or been touched by—along the way. "The community support I received was incred- ible," says Susiwala, who attributes much of his success over the years to his dedicated marketing strategy. "I realized very early on that most real estate profes- sionals were marketing on a feast or famine basis, or sporadically throughout the year," says Susiwala. A big push among real estate professionals between Febru- ary and April resulted in numerous sales the following months; however, as summer approached, marketing seemed to fall by the wayside before picking up again as the school year started. Marketing efforts dropped sig- nificantly as the end of the year approached, as well—a vicious cycle that Susiwala had no intentions of getting caught up in. "I don't stop," notes Susiwala, who points to consistency as the key ingredient to his marketing success. "I advertise the same way every single day, week, month and year—with no interruption." Upping the ante even further, Susiwala goes on to explain that having the right people in place is another key ingredient to his continued success. "Even when I couldn't necessarily afford it in the beginning, I began staffing myself so that things wouldn't fall through the cracks—and no matter whether the business was slow or booming, I focused on consistently increasing my staff, support team and marketing people to make sure it never appeared that we were slow," says Susiwala, laying the foundation for his 100-percent personal ap- proach to the business. "When my clients need me, they get me 100 percent of the time, which is only possible because I have the right people in place." And he must be doing something right, as the acco- lades continue to pour in year after year. In fact, Susi- wala began hitting the Top 10 category at both the na- tional and international level approximately 10 - 12 years ago, a standing he's been able to maintain ever since. In 2017, Susiwala was ranked No. 4 in all of Canada and No. 6 in the entire world, the same year in which he earned the title of RE/MAX Lu- minary of Distinction for having earned over $20 million during a RE/MAX career of at least 20 years. Even more impressive is the fact that he's the youngest individual to have ever achieved this lofty honor. "There's no such thing as getting rich quick and finding success overnight," con- cludes Susiwala. "But if you're honest, con- sistent and always looking after the interest of the client first and foremost, the money and the success will come." RE For more information, please visit www.homeshack.com. Here, Faisal Susiwala answers a few personal questions, shedding some light on his life out- side the confines of the real estate industry. If I weren't in real estate… I'd be a race car driver. What's one thing people don't know about you? That I like my quiet time. While I come across as being very energetic, social and fun to be with, I do appreciate my alone time. How do you like to relax and unwind? With my wife and kids. Whether it's driving to our cot- tage or being out on the slopes, I'm most relaxed when I'm in an environ- ment where there are no distractions. Noth- ing brings me greater joy than being with my family. What's the last book that you read? "The Monk Who Sold His Fer- rari" by Robin Sharma, a book I picked up because of my love for Ferraris. I also attend seminars and read a lot of mate- rial from life coach Tony Robbins. What's the last movie that you watched? "The Greatest Showman." I wasn't sure about the movie when I sat down to watch it, but it was a very enjoyable story about a young kid that made it. Are there any hobbies that you enjoy spending time on? My favorite hob- bies include skiing and mountain biking with my kids. My wife and I also love to travel, so we try to do a lot of that. And we take our kids with us wherever we go. Out of all the places you've traveled, which is your favorite? South Africa, for the beauty of the country, its nature and the water. If you could only eat one thing for the rest of your life, what would it be? My mother's Samosa, which is a pastry filled with chicken, meat or veggies. It's basically the Indian version of Pierogi. Getting to Know Faisal Susiwala RISMedia's REAL ESTATE July 2018 57 With a passion for Ferraris, Susiwala would be a race car driver if he weren't a real estate phenom.

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