RISMedia's Real Estate Magazine

JUL 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE July 2018 49 which is a new territory for us. We always keep our eyes open for potential acquisitions, as well. What are some ways your firm is differentiat- ing itself? PB: One of our most excit- ing initiatives is the recent launch of the Imagine Lab, an innovative educational facility devoted exclusively to elite real estate train- ing, combining state-of- the-art technology with client-based hospitality education. Its primary purpose is to help real estate agents—primarily agents who are new to the business—become top-tier professionals in the industry by learning the critical fundamen- tals of the business in a revolutionary way. Classes provide them with an in-depth understanding of real estate sales skills, marketing, social media, customer service and sales psychology. We also use the center as a sort of test tube research cen- ter where we try out new products and systems, ironing them out before we introduce them to our 27 brokerage offices. What are the biggest opportunities for in- creasing business right now? PB: The biggest oppor- tunity we have right now is to take our unparal- leled value proposition and showcase it to both competing agents and consumers, and to be a leader in innovation. We do this by marrying our expert marketing skills with the new technology that's available, by provid- ing agents and consumers with access to smoother, easier transactions, and by arming our clients with the best information and market knowledge. How are you updat- ing your technology to provide the resources agents need to succeed? PB: With technology, we're always looking at the best products out there, those with open APIs that work with our systems. We're currently in the process of creating a single app for our agents that will in- tegrate all of our tools on one easy-to-use platform, accessible right from an agent's personal smart- phone, tablet or desktop. In addition, we're con- stantly attending national conferences through the Sotheby's International Realty brand, which allows us to network with our peers and stay ahead of the competition with expo- sure to new technological offerings coming down the pike. How are you attract- ing new agents to your firm and retaining top producers? PB: We attract new people through our value proposition, which in- cludes not only our unique brand offerings, powerful marketing and innova- tive tools, as discussed above, but also our leader- ship team—noted experts and masters of their profession, all devoted to supporting our agents and clients with the most extraordinary service. We draw upon these same dif- ferentiators to retain our top producers, recognizing that they'll ultimately do more business by utilizing our value proposition than they would by working at a competing firm. RE VITALS: William Pi and Julia B. Fee Sotheby's International Realty Years in business: 69 Size: 27 offices,1,000 agents Regions served: Connecticut, New York and Massachuses 2017 sales volume: $4,163,231,909 2017 transactions: 6,032 No. 34 in sales volume in RISMedia's 2018 Power Broker Report www.williampi.com

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