RISMedia's Real Estate Magazine

JUL 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE July 2018 47 by Keith Loria {Power Broker Perspectives} Michael Rogers: Creating Value for Agents and Clients Alike Michael Rogers, current president of Dorsey Alston, REALTORS®, started with the firm in the spring of 2000. The thing he loves most about the residential real estate industry is the fact that it touches everyone. He also un- derstands that provid- ing the best counsel to homebuyers is of utmost importance. A second-generation Rog- ers and the third Atlanta na- tive to own and run the firm, he's helped keep the firm a leader in the area over the years. How is your market faring so far in 2018? Michael Rogers: Our market continues to shine. Demand continues to outweigh supply, making it a great time for sellers to enter the market. What is your growth strategy? Are you plan- ning to grow your firm in the next 12 months? MR: Our growth is very organic. While our No. 1 priority is focusing our sup- port on the team we have, we continue to selectively add agents as we're intro- duced to or approached by candidates. What sets your firm apart in the marketplace? MR: The focus that we put on our agents is a point of differentiation for us. In fact, no other firm has a unified leadership team whose sole focus is the support of their agents. We're also selective when it comes to who joins our team. Ethics, character and the resulting culture motivate us more than production. We have a long-term view for this company, and we're com- mitted to holding true to the principles that have contributed to our 71-year history. From your viewpoint, what are the biggest challenges the industry is facing? MR: In 2016, 235 real estate tech companies received venture capital funding, compared to just 72 in 2012, according to Inc. magazine. In 2017, several of these start-ups entered the Atlanta market to test their models. Some companies are attempting to change the way homes are bought and sold by moving to an online- only model, using complex systems to price homes sight unseen, then buying the homes if they don't sell for that price. Others are bringing virtual reality and real-time data to the home-buying and -selling experience. All of this is potentially disruptive to the residential real estate business. How is your company responding? MR: It puts pressure on us to continue to hire the best people in the markets we serve, and to help sellers realize the value of working with a professional with the high- est ethical standards and with a company that cares deeply about the commu- nity. These tech firms are presenting challenges, but they're also creating an ex- VITALS: Dorsey Alston, REALTORS ® Years in business: 71 Size: : 2 offices, 242 licensed REALTORS ® Regions served: Metro Atlanta 2017 sales volume: $837,475,014 2017 transactions: 1,556 No. 321 in sales volume in RISMedia's 2018 Power Broker Report www.dorseyalston.com

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