RISMedia's Real Estate Magazine

JUL 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/996974

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Page 43 of 126

RISMedia's REAL ESTATE July 2018 39 That data then invokes a powerful transformation among REALTORS® by deepening their degree of influ- ence when working with buyers and sellers. Simply put, data-driven agents are equipped to present all available options to clients, moving closer and more quickly to the clos- ing table. Through cooperative data-share systems, such as RPR View (which we'll cover later), MLSs overcome Overlapping Market Disorder (OMD), a condition that requires agents and brokers to enter listings into multiple systems and pay dues to each of those systems. This multiplicity of effort has several downfalls by: 1. Driving up expenses for subscribers 2. Doubling or even tripling workloads 3. Skewing market reports 4. Narrowing promotion of properties 5. Limiting property searches on IDX-powered websites One of Minnesota's leading multi- ple listing services, NorthstarMLS®, is listening to their REALTOR® sub- scribers who, when asked by Clareity Consulting, said access to multiple MLSs is essential to adequately fa- cilitating their businesses—a whop- ping 87 percent agreed. Northstar and seven other Min- nesota MLSs are partners in a re- ciprocal data-share agreement that provides over 17,600 REALTORS® with access to data from neighboring MLSs. RPR View™, one of the many features offered through Realtors Property Resource® (RPR®) adminis- ters the agreement. As one of the nation's largest list- ing data-share initiatives, RPR View offers agents access to listings from MLSs outside their coverage area, including on- and off-market properties. "I could say that the fundamen- tal reason for choosing RPR is that there are no fees or contracts, but that would be an oversimplification," says NorthstarMLS CEO John Mo- sey. "The fact that it's free takes a lot of dialogue out of the political en- vironment. Everybody is on the same page, focusing on the mission, rather than political or personal agendas. "Our MLS also keeps absolute control over who sees our listings and which fields we share." Today, 377 MLSs representing over 840,000 REALTORS® share on-market listings with another MLS through RPR, and 355 MLSs share off-market listings with another MLS. The feature has helped save thousands of dollars for MLSs that often pay vendors for such functionality. The Ithaca Board of REAL- TORS® and four other local MLSs in upstate New York also use RPR View™ to share data. Norma Jayne, executive officer of the Ithaca Board of REALTORS® says, "We believe sharing data creates an enhanced opportunity to use the RPR Mobile™ application. We also believe members can produce better comparable property reports since they often list near the boards we're shar- ing data with." This month, RPR unveiled a "new view for RPR View," a fully-trans- parent display of every MLS that's agreed to share its data across an agent's home state and even across the nation, including which types of data are being shared: on market, off market, additional info and cov- ered counties. RE For more on RPR View, visit blog.narrpr.com/mls/rpr- partner-integrations. Laurie M. Brown is the marketing communications manager for Realtors Property Resource®. Do Your MLS Subscribers Suffer From Overlapping Market Disorder (OMD)? Commentary by Laurie M. Brown M LSs, an indispensable part of the multi-faceted real estate industry, are gaining ground when it comes to adoption of innovative data share options. The trend is being fueled by increasing demand for greater accuracy, efficiency, standardization and widespread access across multiple jurisdictions.

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