RISMedia's Real Estate Magazine

JUL 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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34 July 2018 RISMedia's REAL ESTATE Goldberg instituted an ambitious program to put NAR staff side by side in the field with REALTORS®. The Day in the Life Program mandates that every NAR employ- ee—that's 350 people combined from the Chicago and Washington, D.C., offices—an- nually shadow a REALTOR® in the field, participate in a sales or staff meeting at a brokerage office, or visit a state or local REALTOR® association. Designed to give everyone at NAR a firsthand understanding of the challenges faced by the members they're serving, the program has been completed by 100 NAR staff (including Gold- berg), with the entire staff on track for completion by August 31. In another effort to get the NAR team into the trenches, Goldberg launched the Execu- tive Outreach Program in January 2018. Through the program, NAR senior management teams were formed to serve as direct points of contact and sources of information for the staff and volunteer leadership of the local, state, MLS, and brokerage entities within each of NAR's 13 regions. The goal of the program is to utilize NAR senior management as direct points of contact and conduits of information for members, and, in turn, pro- vide NAR's top tier with a greater understanding of the key issues facing REALTORS®. These programs are just two examples that define the larger cultural shift taking place at NAR. As Goldberg ex- plains, "We understand that REALTORS® won't always come to NAR seeking information, so our priority is to better connect NAR's resources to REALTOR® communi- ties in a more personal environment." EMBRACING THE DISRUPTORS In a real estate environment where brokers and REALTORS® are increasingly worried about new busi- ness models infiltrating their business—the so-called "disruptors"—Goldberg wants to change the conver- sation and embrace these firms—invite them into the tent, so to speak—in order to lead change before it leads us. To that end, NAR created the Strategic Business Inno- vation and Technology Group, designed to drive industry innovation and benefits to members through strategic relationships with a broad range of business and tech- nology players. In addition to overseeing NAR's Second Century Ventures, the REach® technology accelerator program, the REALTOR Benefits® program and the Real- tors® Information Network (RIN) businesses, the group is forming a new think tank of strategic players who will meet regularly to help keep the association on the cutting edge of innovation. "This will be a collection of some of the top minds in technology and business in- novation," says Goldberg. "This think tank will serve as a key feeder into the leader- ship team so we can be way ahead of the curve with plan- ning for our future." Embracing the future of innovation even further, next month, NAR will debut a brand-new event: the iOi (Innovation, Opportunity and Investment) Summit, tak- ing place August 28 - 30 at Bespoke San Francisco. NAR has long been driving innovation and benefits to members through its strategic investment arm, Second Century Ventures, and its Reach® technology accelerator program. The iOi Summit will now extend that mission by bringing together technology innovators, capital inves- tors, and the real estate industry to help get in on the ground level of cutting-edge opportunities. AN ONGOING MISSION The transformative partnership that Goldberg and Men- denhall have forged isn't something that will fade with the tenure of her presidency. "We started this year with clear goals," Mendenhall says, "which came from strategic planning and research and from the members. The entire leadership team is clear on these goals, but more importantly, the NAR staff is clear and committed, as well. We're doing a better job of melding the entire organization together to ensure continuity." And while so many changes have already been put in place, there's no slowing down. NAR will adapt as mem- bers' needs dictate. "Everything we do, everything we're all about, every decision made on a daily basis, must answer, 'How does this benefit our members?' That's the ROI for NAR staff and leadership," says Goldberg. "We're the stewards for the members. We need to make sure that every penny they pay us in dues is well spent on their behalf." RE For more information, please visit www.nar.realtor. NAR Presidents, left to right, Malta 2020, Mendenhall 2018, Smaby 2019 with CEO Goldberg

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