RISMedia's Real Estate Magazine

JUL 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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to consumers, but to real estate professionals, as well. "Local Logic aimed to extend the value it creates throughout the real estate company value chain," says Damant-Sirois. "We're already creating value by attract- ing and engaging visitors to our clients' website and con- verting them into quality leads. We want to help REAL- TORS® become location experts and better market their properties based on what homebuyers are looking for in their area of activity and the property they're trying to sell, while providing information on homebuyers to per- fect their pitch and close deals faster." The first step for the co-founders involved making Lo- cal Logic a household name within the industry, a step already taken by building credibility with well-known real estate institutions. "Two instrumental moments for the success of Lo- cal Logic were the partnerships with Royal LePage and Realtor.ca, Canada's largest real estate websites," says Damant-Sirois. "Those partnerships increased our online visibility as our solutions were displayed on every prop- erty in Canada and helped our sales effort as we had proven that we could provide value for the top websites in Canada." What does the future look like for a real estate commu- nity that embraces Local Logic? Hodder looks to create an impact—both in the U.S. and Canada—in everything from brokerage hiring to conversion rates and transac- tion efficiency. "We want to have a greater impact…from helping bro- kerages attract more prospective buyers on their web- sites, converting these buyers into leads, helping agents close the deal and providing solutions for agents to nur- ture those clients and ensure repeat business," says Hodder. "We're developing solutions to target all these important steps in the consumer funnel, making sure the agent is at the center of it all by providing them access to the most up-to-date information to make them the hyper- local expert." And more than that, Local Logic's goals include in- creased data transparency and an industry that under- stands the importance of pairing a consumer with the best-matched property. "We want to have an impact on how the city is used and developed to better represent the needs of citizens," says Hodder. "And we believe quality data on how cities function, and how areas are perceived by homebuyers, can create significant value in how homebuyers decide on a home, and how real estate professionals match people with homes." RE For more information, please visit www.locallogic.co. Easy Actions. Big Rewards. Start earning products, gift cards and exclusive offers for FREE with MVP . Look for the new MVP offer released on the 1st and 16th of each month Complete the action, most take 2 minutes or less! Get your promo code and redeem your rewards. It's SO easy! www.NAR.realtor/MVP Login to your profile on and subscribe to the program NAR National Association of REALTORS®

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