RISMedia's Real Estate Magazine

APR 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE April 2018 77 Before diving into technology, think about what you hope to accomplish. What are some goals you plan to achieve this year? What do you want to do better? Where do you or your business need some extra support? This will help you figure out what kind of technology is best for you. Here are four suggestions to help you get started. 1. Mobile Devices You've had your phone for years, but are you using it to its full potential? Communication is the most important way to keep in touch with your past clients and connect with new ones. If you don't current- ly have a communication strategy, this could be a great place to start ramping up your technology use. Personalized texts, phone calls and messages through a platform like Facebook can help you form genuine connections with people. 2. Voice-Assist Devices If you're looking for something more techy, voice-assistant devices became extremely popular toward the end of last year. In fact, the number of households in the U.S. with smart speakers grew 49 per- cent from June to November 2017. Voice-assist devices, like Google Home and Amazon Echo, can be used in a number of ways. Primarily, these devices are productivity tools. Make life easier in the office by us- ing a device to schedule your next meeting, order more paper clips, re- mind you to call your newest client or even adjust your thermostat. 3. Virtual Reality While virtual and augmented reality still don't have a major pres- ence in the real estate world, there are still hopes that they will make a debut in the near future. With that being said, there are some options now, such as HTC Vive, Oculus Rift and Google Daydream. While the first two come with a hefty price tag, Google's version is less than $100 and uses your phone to cre- ate the virtual reality effect. Paired with a program like iStaging, your clients can now "walk through" your listing. Virtual reality gives clients the ability to experience a property without having to physi- cally be there, which can be a great selling point. 4. Smart Advertising We know that advertising is a top way to connect with new clients and stay top of mind with previous clients; however, the way we advertise is shifting because consumer preferences are begin- ning to change. While we're used to bold banner ads that grab your audience's attention, many have suggested that it's time to move to a more subtle approach. Once you start using a new tech- nology, decide whether it's helping your process or creating another step in your already busy life. If something doesn't work, don't be afraid to let it go and try something different. RE Joe Sesso is national speaker for Homes.com. For more information, visit connect.homes.com. 4 Tech Trends to Watch A s we enter the second quarter, now's the perfect time to look back at your goals to make sure you're still on track. Some agents make goals about managing their time better or connecting with a certain number of clients each month. A great way to boost either of those goals and many others is by looking to technology for help. by Joe Sesso

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