RISMedia's Real Estate Magazine

MAR 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE March 2018 3 March 2018/Vol. 34, No. 3 • www.rismedia.com {Contents} HIGHLIGHTS 26 The Great Debate: What the MLS Can Be, and What It Should Be In this feature, industry professionals speak candidly about what's in store for the future of the MLS. 40 The Real Deal: Pam O'Connor Builds a Network, Influences an Industry, and Impacts Lives As the president of Leading Real Estate Companies of the World ® prepares for her retirement, take a look back on her storied career—and how she's set the company up for continued success. 86 Facebook Files Patent: Homeowner Data Could Reveal Socioeconomic Status Here, learn how a recent patent filed by Facebook would allow the platform to inch even closer toward its customer base through data analytics. FEATURES 24 Global Spotlight: Cabo: Taking Luxury to a Whole New Level 28 Buyers Caught in Deadlock: NAR 44 Power Broker Perspectives: Patrick Conner, Jason Waugh 49 One for All, All for One: ERA iRealty's Diversity Mission Pays Off 53 Putting Brokerage Fears to Bed 57 Strategies: American Home Shield; Clareity; ReferralExchange 74 Social Skills: Marketing Your Testimonials to Attract New Business 76 Reputation and Relationships Win the Day 80 Surrounded by the Best to Be the Best 89 RISMedia's Great Spaces 96 Ask the Experts: The Importance of Pre-Inspections, What You Need to Know About Native Ads ON THE COVER 30 Step Inside the New C21® Brand Discover the self-starters, go-getters and midnight-oil burners who bring the new mission to life every day: Defy Mediocrity and Deliver Extraordinary Experiences Since coming to market in 1971 as the first franchisor of independently-owned and -operated real estate offices, Century 21 Real Estate LLC has consistently proven itself to be a leading global real estate business organization. Built by entrepreneurs for entrepreneurs, it has been an engine for both owner and agent growth for 47 years. Undeniably, the Century 21 ® brand has thrived alongside its system members through several real estate industry and market paradigm shifts, and now, the global franchisor is committed to leaving the "sea of sameness" behind. In this month's cover story, take a peek into what it looks like to be "C21 ® #Relentless." 26 89

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