RISMedia's Real Estate Magazine

MAR 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/944619

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96 March 2018 RISMedia's REAL ESTATE {Ask the Experts} Dan Steward President Pillar To Post Home Inspectors www.pillartopost.com Q: Should sellers get a home inspection to help the mortgage process along? A: If you're a seller, it behooves you to get your own home inspection prior to putting your house on the market. But why spend money on one when the buyer will surely get their own? Buyers that see a recent home inspection along with the listing sheet already realize that the asking price of the home is likely justified. They can rest assured that there are no scary surprises waiting for them upon closing. And you can hasten an offer by having that report right in front of serious buyers when they're considering putting in an offer. This also estab- lishes a sense of trust between the buyer and the seller from the start. It shows the buyer that you care enough to get details and minor problems with the house detected and fixed before they even put in an offer. If your home inspector shows you minor items that may come up in the buyer's home inspection, you can have the issues looked at and repaired before the buyer even has their report done. You will have time for bids on a job instead of rushing to pay a higher price for the work, or, worse, having to deduct from the agreed upon price. In fact, you can show the report and a receipt proving the problem was already addressed by a licensed professional. Having a good report readily available also shows the buyer that you've most likely been main- taining the property all along, which is another terrific plus when selling. Mitigating risk is key when selling a home. Since laws regarding disclosures vary from state to state, for the most part, you as the seller are responsible even after a closing if something has been hidden or unreported to the buyer. Taking the time to have your own inspec- tion will allow you to have repairs made for a cost that suits your budget, instead of having to deal with credits the buyer may ask for as the result of their home inspec- tion. By getting a pre-inspection, you have proof that home mainte- nance issues, to the best of your knowledge, didn't exist at the time of sale. The only instance when it may not pay for a seller to proceed with a pre-inspection is when they're selling a fixer-upper. In this case, the buyer already knows what to expect, and they should have a thorough home inspection completed before signing on the dotted line. Patty McNease Director of Marketing Homes.com www.homes.com Q: What are native ads, and why should I incorporate them into my advertising mix? A: There are a lot of ways to advertise online. Banner ads have been an advertising mainstay in real estate for a long time and social ads are continuously gaining in popularity, but real estate has lagged behind when it comes to one of the most powerful ad types: native ads. Q A & "By getting a pre-inspection, you have proof that home maintenance issues, to the best of your knowledge, didn't exist at the time of sale." - DAN STEWARD President, Pillar To Post Home Inspectors

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