RISMedia's Real Estate Magazine

FEB 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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84 February 2018 RISMedia's REAL ESTATE In the webinar, Verl Workman of Work- man Success Systems chatted with CENTURY 21 New Millennium's Todd Hetherington, CEO and co-owner of NM Management, about building a successful business plan for 2018. Sponsored by Quicken Loans with input from Tom Dempsey, divisional vice president of National Sales for Quicken Loans, the webinar broke down strategic ways brokers could improve their business—from sys- tems and processes to employee outings. "There's no shortage of things that we as brokers can do for our agents," said Workman. Below are a few takeaways: Organize and Execute. "If you ac- tually execute what you put on your calendar, you will see a difference," said Workman. Create a system with your team to organize their task lists and goals, and then execute them. Holding each other account- able can improve results like noth- ing else. Build Your "A" Team. "Having the right people on the bus is every- thing," said Hetherington. When building your team out, he suggests looking for excellent leaders instead of excellent real estate providers. You can teach a great leader how to succeed, but it's harder to teach someone to be a great leader. Stay Relevant. Are you relevant in today's market? Are you bringing value to the table? Is your company focus something your agents actu- ally believe in? If not, you need to reevaluate. "We can't succeed in a vacuum," said Hetherington. Listen to your agents, listen to your compe- tition, and make sure you're on the leading edge to achieve success. Build Stronger Relationships. "Leadership is not what you do to someone; it's what you do for someone," said Dempsey. Heth- erington agrees: "It's the relation- ships that really make it." Build your relationships by staying in tune with your entire team. Hold an office retreat or an afternoon out- ing to build bonds and stay strong. And, adds Dempsey, ask for feed- back and listen. When you're plan- ning for the future, Dempsey notes that "getting feedback from your doers is important." Focus on Culture. This goes hand-in- hand with the above points. "We get everyone involved," said Hethering- ton. Your company culture dictates how your organization will operate. Hold workshops and meetings to build buzz, brainstorm and keep your team sharp and connected. RE To view the webinar in full, visit http://bit.ly/2mjNuMU. Zoe Eisenberg is RISMedia's senior content editor. Webinar Recap: 5 Ways to Build a Better Business in 2018 by Zoe Eisenberg I f you're hoping to ramp up your business plan this year, you're far from alone. Improving their business is a top resolution for most business owners, and it was the topic of the latest installment in the RISMedia ACE Webinar Series, "Brokers: Build Your Business Plan for 2018."

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