RISMedia's Real Estate Magazine

FEB 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/930707

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Page 74 of 110

70 February 2018 RISMedia's REAL ESTATE START A FOLLOWING: Unlike Ins- tagram, where you can view other people's posts without having that person follow you back, Snapchat users must follow each other in or- der to share content. This makes Snapchat a unique experience that tends to be more personal than oth- er social media channels. Once you have a loyal following, you can start sending snaps to individual clients to continue building those relation- ships, or you can add content to your Story if you want to share en masse and set yourself up as a source for real estate information. TELL A STORY: Not everything you post needs to be shared with your entire followers list; however, with things like events and contests, sharing content with a large group of people is your best bet for getting the word out quickly. If you're hosting an open house or a client apprecia- tion party, you can create a group on Snapchat and send fun invitations and event reminders to just your cli- ents. You can also use your Story to create a series—regular posts that cover a single topic, such as staging. Creating a series on Snapchat can be rewarding because the content is short enough that it doesn't bore your audience and is posted regular- ly enough that you get a reputation for sending out fun and educational real estate content. CREATE A GEOFILTER: Snapchat is also great for branding, especially if you're hosting an event where you can promote your own Geofilter, a Social Skills: Using Snapchat in Your Real Estate Business F or the most part, social media platforms tend to promote permanent content. But there's one app that stands out for its ability to create an air of mystery by adding a shelf life to what you post: Snapchat. Although initially promoted as a social media platform for millennials, Snapchat is now being used by consumers of all ages, as well as real estate professionals. Here's how you can use Snapchat to increase your referrals and return real estate business. # S O C I A L S K I L L S by Liz Dominguez

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