RISMedia's Real Estate Magazine

FEB 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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24 February 2018 RISMedia's REAL ESTATE Additionally, Harmon has served as his local board of REALTORS® presi- dent, is a graduate of the Georgia REALTORS® Leadership Academy and served as the state Young Pro- fessionals Network chair, among other things. With all the hats he currently wears, it's a wonder he can also manage his duties at C21 No- vus Realty—but he does, and quite impressively at that. Harmon actively sells with the company, which has 40 agents, and leads a nine-member agent sales associate team (with over 100 active listings and which closed 184 transactions last year alone). On top of that, he goes out every month and films content in his community to help bolster his company's social presence. "I hire a videographer and shoot video of local community con- tent," he says. "I've been doing it for three years." Here, Harmon discusses his video experience, community involvement, the next big trend in real estate, and more. What first drew you to the real es- tate industry? I was attending the University of West Georgia and knew I wanted to major in business, but didn't know what my focus should be. After look- ing at the options—and they don't do this anymore—they had a green sheet that had a range of salary to expect from each major. Real estate was almost double the others, such as marketing, finance and account- ing. Also, real estate had many more options of specific fields or jobs to enter into. Tell us a little bit about how you ended up at CENTURY 21... While serving in leadership with lo- cal, state and the National Asso- ciation of REALTORS®, I spent about five years researching more than 25 national franchises with the sole in- tent of proving that we could open an independent brokerage and provide the exact same marketing for our agents and clients. I originally saw C21 advertising in 2011 and thought it was some type of last hurrah because all the C21 offices I knew of were sleepy and didn't have much energy. Terry Swan- son of C21 Results Realty Services pointed out a few things that really opened my eyes, one of which being the way that C21 supports its bro- kerages and negotiates whole-office marketing prices with top-tier mar- Q&A: Rett Harmon F rom hunting and fishing to DJing and filming videos in his community, Rett Harmon is a man of many interests. As co-broker/owner of CENTURY 21 Novus Realty in Carrollton, Ga., he's been involved in the real estate industry for over 15 years. Harmon first dipped his toe into real estate as a junior at the University of West Georgia. Selling properties before he'd even earned his bachelor's degree in Business Administration, he soon formed a property management company partnership with Curtis North in 2008. That company now manages over 700 properties. Overcoming Obstacles and Finding the Next Trend in Real Estate by Jameson Doris {Industry Innovators}

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