RISMedia's Real Estate Magazine

JAN 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/918036

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72 January 2018 RISMedia's REAL ESTATE S ince the advent of the smartphone, real estate professionals and consumers alike have come to depend on these handheld devices for any and everything under the sun. And as smartphones continue to change and evolve before our eyes, there's no denying that they've truly become a driving force within the real estate industry. "The reality is that deals aren't made in the office any- more," says Reggie Nicolay, vice president of Market- ing and Social Media at Realtors Property Resource® (RPR®) . "In fact, deals are made almost anywhere today, including the grocery store, while grabbing dinner at a restaurant and even while unplugging on vacation." The largest database of parcel-centric property infor- mation, RPR—which is closed to the public—provides agents with one streamlined system obtained from mul- tiple sources. With public records, tax assessment info and school district data, RPR serves as a one-stop shop for real estate professionals looking to make a differ- ence by providing clients the data they need to make an educated buying or selling decision. Taking things to a whole new level, RPR Mobile™ en- sures that real estate professionals who are constantly on-the-go don't miss a beat when it comes to keeping up with clients and prospects. For Jickson Chacko, a REALTOR® with Cherry Creek Properties in Jackson, Colo., integrating RPR Mobile into his day-to-day routine is as simple as living his life. "I'm constantly picking up clients while taking care of the things I do on a daily basis," says Chacko, who depends on RPR Mobile to build connec- tions. "It's also extremely useful when talking to people who already own homes, as I can pull up the property, tell them how much their home is worth and even provide a detailed report." On-the-Go and In-the-Know RPR Mobile™ ups the ante for today's real estate professionals by Paige Tepping

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