RISMedia's Real Estate Magazine

JAN 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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50 January 2018 RISMedia's REAL ESTATE {Strategies} Outpacing the Competition With a Streamlined Approach to Technology CLAREITY'S SIMPLIFIED PLATFORM PROVIDES BROKERS A COMPETITIVE EDGE by Liz Dominguez I n real estate, it's not about having a broad range of tech- nology systems, but streamlining those services to create an efficient, easy-to-use resource that gives brokerages a competitive edge. This can be said of Clareity for Owner/Advi- sor of Engel & Völkers Los Angeles - South Bay Ben Larson. Larson graduated from the University of Illinois at Ur- bana-Champaign with a Bachelor of Science degree in Finance. In 2004, he entered the real estate industry, and three years ago, Larson—along with a business partner—purchased the Engel & Völkers franchise for the South Bay region of Los Angeles, Calif., which stretches from LAX south through Manhattan, Hermosa and Redondo Beaches, as well as Torrance and Palos Verdes. He's been using Clareity for the past six months after reading an article about the program and becom- ing familiar with the service through his MLS. "I was familiar with them already from our MLS, so that gave them and their program instant credibility," says Larson. Clareity is an innovative authentication platform with a series of products that ensure brokerages are trans- acting in a secure and effortless way. One of Clareity's most-used programs is its single sign-on (SSO) Dash- board, which centralizes various passwords and logins under a single login to make accessing applications a seamless process that doesn't require memorizing mul- tiple password combinations. According to Larson, Clareity's SSO Dashboard has provided him with the biggest benefits; stating that "En- gel & Völkers is pretty advanced technologically, so it's a huge benefit that our agents can access our different portals from one location, and typically without having to sign in to each system separately." The blend of easy sign-on, a customizable dash- board and the branded gateway give Larson and his agents an advantage in the real estate industry, espe-

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