RISMedia's Real Estate Magazine

DEC 2017

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/907945

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H aving just returned from the REALTORS® Conference & Expo in Chicago, I'm truly excited by the level of commitment and enthusiasm I witnessed. During our annual Power Broker Forum (see the recap on page 32), my co- moderator, HSF Affiliates CEO Gino Blefari, set the stage for our panel discussion on New Strategies for Consumer Engagement with a simple yet powerful statement: "We all trade on the same currency—and that's attention." And that attention, said Gino, lies in the palm of our hand—the mobile device. The dependence on mobile is just one way real estate is changing. Baird & Warner President & CEO Steve Baird pointed to Tesla. Whereas other car companies took an old car and put in an electric engine, Tesla thought about the car itself in a whole new way. We must do the same in real estate. "Consumers hate our process. We have to get to a place where consumers love our process," explained Steve. One way forward-thinking brokers and agents are changing the process is by engaging consumers with predictive analytics. HouseCanary, a leader in this field, is equipping real estate professionals with accurate data. As CENTURY 21 New Millennium CEO Todd Hetherington says in this month's cover story (page 34), "We have a distinct competitive advantage if we are armed with more accurate data and more detailed content." But whether it's predictive analytics, social media or the next technological breakthrough, it always goes back to the relationship, emphasized Howard Hanna CEO Helen Hanna Casey during the Forum. "None of these things matter if we can't repackage them for our agents to hand-deliver it for our consumers," she explained. "All of this doesn't change the process unless we work together." And working together is one of the things this industry does best, a fact we celebrated during our 22 nd Annual Power Broker Dinner held at the Palmer House Hilton. Find out about our award winners and see some great photos from the event starting on page 90. As we close out another memorable year, on behalf of the entire team here at RISMedia, we extend our sincere appreciation to our loyal readers and media partners, and we wish all of you a joyous and healthy holiday. John E. Featherston CEO & Publisher Ending the Year With Enthusiasm When Mak DIFFERENCE How Giving Agents

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