RISMedia's Real Estate Magazine

NOV 2017

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/892024

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I n an age of technology and information, the services real estate professionals provide are of more value to homebuyers and sellers than ever before. That's why Elizabeth Mendenhall is making REALTOR® professionalism such a big part of her agenda for next year. As Elizabeth steps into her role as 2018 president of the National Association of REALTORS®, it's great to see such a committed and forward-thinking real estate professional at the helm of the membership— someone who understands that the real estate business has changed and, therefore, so must our mindset. "Our old vocabulary is that the REALTOR® has to 'be at the center of the transaction,' but that's not the case anymore," says Elizabeth in our exclusive interview on page 55. "We have to ensure that the 'REALTOR® is essential to the consumer in the transaction.'" A wise and critical distinction. Homes.com couldn't agree more. In fact, their goal as a real estate portal is to keep real estate professionals a key part of the real estate transaction. In our cover story this month, the Homes.com executive team explains their approach to the portal space. "Our business model is different; we want to be the broker partner portal that brokers can trust to not compete with them for business," says Homes.com President David Mele. Find out more on page 32. Of course, speaking about the central role of real estate professionals brings to mind how when faced with this fall's terrible onslaught of hurricanes, wildfires, floods and other disasters, the real estate community led the charge to help those in need. Matt Widdows, CEO and founder of HomeSmart, using his skills as a pilot to lead a rescue mission in the Carribean after Hurricane Irma, personifies what so many of our readers did in their own way to help these stricken communities. See Matt's story on page 40 and read countless other tales of the real estate community's response to these disasters at rismedia.com. Our thoughts and prayers go out to all those still struggling to recover from this widespread devastation. If you're attending the NAR Conference & Expo in Chicago, please join us for our annual Power Broker Forum on Friday, Nov. 3 at 1:30 p.m. at McCormick Place. And to our Power Brokers, we look forward to seeing you later that evening at our 22 nd Annual Power Broker Reception & Dinner! John E. Featherston CEO & Publisher The Essential Role of REALTORS ® Elizabeth Mendenhall Writes the Next Chapter at WHIC H REAL ESTATE CAN YOU TRUS How Homes.com Keeps of the Real Estate Photo taken at Homes.com's headquarters in Norfolk, Va., with team members from sales, product development, technical operations, customer service, business planning and analytics, and finance.

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