RISMedia's Real Estate Magazine

SEP 2017

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/864801

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Page 64 of 118

60 September 2017 RISMedia's REAL ESTATE {Strategies} A New Window of Opportunity BUYSIDE PROVIDES NEW AND INNOVATIVE WAYS FOR BROKERAGES TO GENERATE MORE BUSINESS by Paige Tepping W hen it comes to staying ahead of the competition, real estate professionals are pulling out all the stops, focusing on new and innovative ways to gen- erate more business. For the folks at William Pitt and Julia B. Fee Sotheby's International Realty in Stamford, Conn., a recent partnership with Buyside—a platform that turns buyer data directly into leads and listings—has opened a whole new window of opportunity for the brokerage and its agents at large. For those not using Buyside? "You're leaving opportu- nities on the table," says Chief Operations Officer Vin Socci, who goes on to explain that agents being able to match buyers with listings and listings with buyers is one of the platform's biggest benefits. Leveraging Buyside to tap into buyer data, Socci notes that the product is a boon for agents who already have an active listing, as well as those currently working with a buyer. "Not only can agents with active listings log into the system and match properties to prospective buyers by reaching out to the buyer's agent, but those who al- ready have a buyer can automatically see which listings match their client's specific needs." While office meetings have traditionally been used to broadcast listings, Buyside is changing the name of the game by providing a platform to elevate this practice on a company level. One thing that hasn't changed as the industry contin- ues to evolve at a rapid pace is the age-old question every seller asks: How many buyers do you have for my house? "Without Buyside, it's very hard to answer this ques- tion," says Socci, who wholeheartedly believes in the value of being able to see how many buyers there are for a particular market area or property, from the corporate level all the way down to the agent level. "Buyside pro- vides our agents the ability to differentiate themselves by being able to answer this one question." But the benefits don't end there. In fact, the firm is tak- ing advantage of the Buyside platform to generate seller leads by leveraging instant home valuations. "Visitors to our site have the ability to type in an ad- dress and get three valuations of the property in ques- tion, with calls to action for lead opportunities," says Socci. "Our agents can then come in as the experts that they are in order to leverage MLS data and actual comps, providing a great segue from prospective seller to gener- ating the lead opportunity." All in all, the experience has been a positive one for Socci and each and every agent on the firm's roster. "The team at Buyside has been phenomenal. Not only have they been deeply involved with integrating our sys- tem into the product, but they've been a resource for us throughout its deployment," says Socci. For more information, please visit www.getbuyside.com. Moving the Industry Forward One Step at a Time CLAREITY'S SINGLE SIGN-ON DASHBOARD SIMPLIFIES THE LIVES OF BROKERS IN THE NATION'S HEARTLAND by Paige Tepping O riginally designed for MLSs and associations, Clare- ity's Single Sign-On (SSO) Dashboard is modernizing the way subscriber services are delivered, creating significant subscriber convenience, improving communi- cations, driving adoption of third-party applications and centralizing subscriber access under a sin- gle login. For Kipp Cooper, chief execu- tive officer of the Heartland Multiple Listing Service and Kansas City Regional Associ- ation of REALTORS®, the de- cision to integrate Clareity's centralized platform into the mix boils down to practicality. "We're unique in that we

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