RISMedia's Real Estate Magazine

SEP 2017

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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by Keith Loria {Power Broker Perspectives} 50 September 2017 RISMedia's REAL ESTATE Eb Moore Dedicated to the Consumer Experience CEO Wilkinson ERA Real Estate With 14 locations through- out North and South Caro- lina, the Wilkinson ERA team managed more than 5,400 real estate transac- tions last year, generating $1.3 billion. Eb Moore, CEO of the firm, was a big reason why. Moore first started in the biz in the mid-'70s after he and his wife purchased a home and felt lost through- out the process. He went to a real estate class to figure out what he had got- ten himself into, and the broker that sold him the house convinced him to get a real estate license. "I had no intention of do- ing it as a career, but I kept getting more and more in- volved, and more than 40 years later, here I am to- day," Moore says. According to Moore, his market is doing well, but he feels too many REAL- TORS® compare 2017 to the heyday of 2004-2006, and, therefore, think busi- ness could be better. But the numbers tell the real story: Last year, the firm was 25 percent ahead of the previous year, and so far in 2017, Moore is see- ing a 10 percent increase in units and a 24 percent increase in gross commis- sion income. "Like everyone else, we're a little lean on list- ings, but the market is getting stronger and more solid, and I think there are a whole bunch of people waiting on the sidelines," he says. "I think there are people who would put their homes up for sale if they thought it would put some bucks in their pocket. As we see the prices rise, I think more of those people will be selling." Wilkinson ERA is actively looking for acquisitions and hopes to be adding to its office and agent count in late 2017. The firm recently did an expansion in the Winston-Salem market, with a 1,800-square-foot coffee bar-style office, which has been great for recruiting. "We have the best com- pensation plan in every market we're in and we won't be beat," Moore says. "Therefore, our agents earn more on every transaction they close with us. That Wilkinson ERA has 14 locations throughout the Carolinas—and hopes to expand its office and agent count in 2017.

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