RISMedia's Real Estate Magazine

SEP 2017

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE September 2017 47 Since America wasn't built upon a class system, people can dream as big as they wish—regardless of their social class, how much money they have or who their parents are—as long as they put in the work. In fact, America leads the world in the area of personal growth and development. Authors such as Dale Carnegie, Napoleon Hill, Og Man- dino, Zig Ziglar, Jim Rohn and Brian Tracy have influenced millions of people, myself included. If you learn from their work and commit to per- sonal growth, you will go from mak- ing a living to earning a fortune. So, why doesn't everyone make it big in America? I've found seven rea- sons people don't achieve success. 1 THEY'VE STOPPED DREAMING . More than half of people don't think the American Dream is pos- sible. The Founding Fathers guaran- teed the pursuit of happiness; we're granted the opportunity to compete. What are you competing for? What's your dream? 2 CLOSED-MINDEDNESS. We don't have news today; we have opin- ions. To work beyond these opinions and achieve success, we must re- commit to being readers, listeners and doers. Renewing your mind isn't refreshing your screen. Disconnect for a while and use that time to be- come a student of success. 3 INCONSISTENT WORK ETHIC. Americans are known for having a great work ethic; however, we're not always consistent. An inconsis- tent work ethic leads to inconsistent earnings, which leads to fewer op- portunities. Fewer opportunities will undermine attempts to build our own fortune. 4 A SENSE OF ENTITLEMENT. We live in an age where many believe they're deserving of privileges and special treatment. A great way to catch your entitlement is to catch yourself complaining. We complain because we think we're entitled to something, but most of our complaints are actually "first world problems." 5 RISK AVOIDANCE. The more com- fortable we become, the more averse to risk we are. There's a dif- ference between taking risks and managing risks; when you manage risks, you minimize your vulnerabili- ties and work toward your goals. 6 THE MICROWAVE MENTALITY. Great ideas and great processes get better over time; however, we of- ten fall prey to the "I want it now" mentality. The most successful people are able to defer gratification by resisting a smaller, immediate reward in order to receive a larger, more enduring reward in the future. 7 LACK OF PERSPECTIVE. It's easy to lose perspective when we're inundated with news and clickbait on social media. Principles don't change, but our tactics do. If you want to learn more about what it takes to succeed in America, visit brianbuffini.com/ee and check out my book "The Emigrant Edge." RE Brian Buffini was born and raised in Dublin, Ireland, and immigrated to San Diego in 1986, where he became the classic American rags to riches story. After becoming one of the nation's top REALTORS®, he founded Buffini & Company, an organization dedicated to sharing his powerful lead-generation systems with others. Based in Carlsbad, Calif., Buffini & Company has trained over 3 million business profes- sionals in 37 countries and currently coaches and trains more than 25,000 business people across North America. Today, Brian reaches over 1 million listeners a year through his popular "Brian Buffini Show" podcast. For more information, please visit www.buffiniandcompany.com. 7 Secrets to Making It Big in America by Brian Buffini A ccording to two recent studies, more than half of millennials no longer believe the American Dream is possible and half of baby boomers don't believe their children will enjoy the same level of success they have. As the living personification of the American Dream, I disagree!

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