RISMedia's Real Estate Magazine

JUL 2017

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/839992

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T his past May, we held our annual Power Broker Forum at the REALTORS® Legislative Meetings & Trade Expo in Washington, D.C. The panel of top brokers discussed the new rules of consumer engagement and how to make sure we're effectively connecting with today's clients and prospects using the vast array of digital mediums they've become accustomed to. What quickly became clear during this packed session was that while most of us are aware of the methods for engaging—Facebook, video, email campaigns, etc.— not enough of us are intentionally creating a strategy, implementing a system, then most importantly of all, measuring results. With the flood of "shiny, new objects" available to today's real estate professionals, many are quick to invest, but fail to take the time to use the product in the way that yields the best results, and many more fail to create a system to actually track the return on the investment. Panelist Verl Workman caused quite a stir when he said, "Agents are quick to spend money but don't actually measure the results. I want to know that I'm getting a minimum of 6 times the return on my investment. If I can't quantify it, it's just noise to me." You'll find more great insights from our Power Broker Forum beginning on page 30 of this issue. Please also take a few minutes to see how one of the industry's leaders, CENTURY 21, is approaching engagement at the brand level. "Our Platform supports entrepreneurs by providing access to tools and technologies that help to facilitate human-to-human connection, augment their skills and abilities to help better serve the consumer, and deliver insights that…consumers with life-changing real estate decisions, demand—and deserve—from a real estate company," says CENTURY 21 CMO Cara Whitley. Find out more about the CENTURY 21 game plan for connecting and growth on page 32. Want more intel from industry leaders? Then be sure not to miss our next educational and networking event, RISMedia's Real Estate CEO Exchange, taking place on Sept. 12 & 13 at the Harvard Club of New York City. Attendance is limited to brokers and real estate executives, and available spots are almost sold out. Contact Randi Vannucchi (randiv@rismedia. com) for more information and visit rismedia.com/rismedia- ceo-exhange.com for the complete agenda. John E. Featherston CEO & Publisher Measuring Results Trump's Tax Plan: So Few Details, So Much for Brokers The Leader in Real Estate Information human CENTURY 21 ® expands & high-tech July 2017 $6.95

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