RISMedia's Real Estate Magazine

JUN 2017

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/826851

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S ome things never change. Like the fact that real estate always was, and always will be, a relationship business. But around that firmly rooted cornerstone, a lot has shifted, making today's real estate business a lot different than it once was. This month's cover story on Realty ONE Group is a good example of a company that's molding itself to be more in tune with the needs of today's real estate agents and consumers. Launched in 2005, the firm has experienced significant growth by diverging from the typical real estate brokerage model. "If traditional real estate brokerages are not willing to accept change and position themselves for a paradigm shift, they will feel a greater impact in the future," says Realty ONE Group CEO Kuba Jewgieniew. Find out more about Jewgieniew's strategy and future plans for his company beginning on page 32. Of course, a substantial part of what's driving the evolution of the real estate model is technology. From transaction management to paperless solutions to social media applications, real estate is working hard to keep up with the way consumers live and conduct business in modern society. One of the most critical parts of the shifting technology landscape is big data, specifically predictive analytics. With the power to anticipate consumer behavior and market statistics, predictive analytics is changing the way real estate professionals list and sell homes…and the way consumers buy them. For example, Scott Kiburz, operating principal at Keller Williams Biltmore Partners in Phoenix, is using data from San Francisco-based HouseCanary to stay ahead of the curve on market fluctuations—down to specific zip codes. "Before, I could only speculate," says Kiburz. "Now I can go through and strategize whether the market is heading up or down, or whether something different is going to happen within the next 12 - 24 - 36 months." Learn more about how Kiburz is using data to give his agents a powerful competitive advantage on page 51. Remember, as you look to evolve your company for success, maintain the mindset that change is not only necessary, but exciting. Wishing you continued success, John E. Featherston CEO & Publisher Evolving the Model Serving Those Who Serve Our Country: NAR's MRP The Leader in Real Estate Information Realty ONE Group's 'Unbrok

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