RISMedia's Real Estate Magazine

APR 2017

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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by Keith Loria {Power Broker Perspectives} 68 April 2017 RISMedia's REAL ESTATE John Vatistas: Bringing New 'Mojo' to Real Estate When Scottsdale entre- preneur John Vatistas, founder and CEO of Launch Real Estate, came up with the idea for the brokerage last year, his goal was to abandon the traditional way of doing things and offer something unique to consumers in the local luxury real estate market. Although he doesn't sell real estate himself, his company employs those who do and those who support those who do. He believes his approach is one that will be a success because he treats agents the way he would want to be treated. "My business is serving my agents and giving them as much support and backing as possible," says Vatistas. "As an owner, I personally select agents who I think are talented. I choose people I want to be around each and every day—those who I respect, like and trust, and who have an impeccable work ethic, people who I would trust working with my best friend, my parents, my kids, or anyone really important to me. If I feel like an agent doesn't have those qualities, I decline to make them an offer to join Launch." Vatistas believes this philosophy is different than most in the real es- tate business, and that his unique strategy will lead to significant growth in 2017. "I take great pride in who we don't let in the door. It's critically important to me to protect the integ- rity of what we've built in one short year. I care not one whit about accolades, who's No. 1 in our market, which company has grown by X agents or Y offices. It's not about just making money. I've done that, and money has no soul," says Vatistas. "Now, it's about continuing to surround my- self with fantastic agents and employees. Having said that, I anticipate grow- ing our agent base by 50 to 60 agents this year." Vatistas also plans to open another office this year. "My goal is to head up to North Scottsdale and associate our company with some talented agents who dominate their markets," he explains. "I highly doubt we'll find a strategic partner or an interesting acquisition target. It's very hard to find the magic we've created internally. Unless you're a part of Launch, there's no way to truly understand what we're all about." In fact, Vatistas com- pares Launch to becoming a father for the first time. "Until I saw my daugh- ter's beautiful eyes, and how precious she was, I couldn't possibly under- VITALS: Launch Real Estate Years in business: 1 Size: 1 office, 135 agents Regions served: Scosdale, Phoenix, Paradise Valley, Tempe, Mesa, Gilbert and Chandler, Ariz. 2016 sales volume: Approximately $450 million 2016 transactions: Approximately 650 units www.azhomes.com Vatistas selects team members who are both talented and trustworthy. Back row (l to r): Chris Karas, David Newcombe, Chris Morrison, Robert Joffe and Beth Thompson Front row (l to r): Heather MacLean, Angela Phillips, Mary Grassl and Babbi Gabel

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