RISMedia's Real Estate Magazine

APR 2017

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE April 2017 109 Q A & Cindy Fauth Global Marketing Manager National Association of REALTORS® nar.realtor/global Q: How do I build a global practice? A: No matter where you live in the U.S., international clients are present. Whether they're moving into your local market, Americans searching overseas, or foreign-born living in your area and purchasing real estate for the first time, if you shift your view and look through a global lens, you will find them. And they're a lucrative clientele; foreign buyers purchasing in the United States typically spend more money per home, and pay in cash more frequently, than domestic buyers. To find global clients who already live in your area, take a look around you, as the things you see every day might tell a story. Are local business signs in multiple languages? Does one culture's food dominate the inventory in your grocery store's ethnic foods aisle? After you've had a chance to scan your area for clues, visit census.gov to find foreign-born population statistics as well as information pertaining to languages spoken in homes, which will give you a strong indication of who already lives in your local market. To find clients mov- ing to your area, check out the statistics from the realtor.com® international website, available at nar.realtor/ global/realtorcom-international. The statistics include the Top 10 Markets for International Traf- fic based on the realtor.com® international demand index, in addition to showing the top U.S. metropolitan areas most likely to be searched by international consumers on realtor.com®. Finally, NAR provides several research reports to assist in your quest for international clients. The Profile of International Activity in U.S. Residential Real Estate is the most comprehensive, detail- ing the who, what, where and why of international buyers' habits. State-by-State International Busi- ness reports drill down census statistics and global business on a state level. And last but not least, the Local Market Assess- ments provided at nar.realtor/global take a deep dive into a se- lection of U.S. states where you wouldn't think global business is happening. Think Kentucky, Utah, Wash- ington, Ohio, etc. You don't have to live in these states to take advantage of the information, as much of it can be duplicated in any state, and it's a great step to finding inter- national business happening in your market. And, as always, the Certified International Property Specialist (CIPS) designation is the most comprehensive training and international network to help build your global busi- ness. More information on all the research, statistics and training mentioned here can be found at nar.realtor/ global. John Bunker Marketing Director RealEstateCalendars.com www.realestatecalendars.com Q: In what ways can I showcase my American pride—as well as my pride in being a real estate professional—while staying in touch with my clients? A: As we celebrate our 30 th anniversary this year, I can't help but think about all the changes that have taken place over the years. From the ways we communicate with one another to the products we use to convey our message and stay top of mind, it's often {Ask the Experts} Q A &

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