RISMedia's Real Estate Magazine

SEP 2012

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/80491

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7 Ways to Grow Your Business Now - Page 24 A Big World Out There we continue to hear about the real estate market's recovery, make no mistake—the real estate business has changed for good. W Not only did the downturn change the physical landscape of the industry, it changed our operational approach as well. We also changed our approach to generating business. Yes, certain basic methods for succeeding in real estate will always be essential and never change, but surviving the downturn and facilitating individual recovery meant going beyond the tried and true into new territory, like property management, distressed property sales, investor expertise and the global market. Of course, there has always been an element of global business for many real estate professionals. But today, global business is everyone's business—or should be— and leaders like RE/MAX are making it central to their game plan for the future. From a newly launched global website to a global ap- proach to its marketing and advertising campaign, RE/MAX is serious about its intentions in the worldwide arena. The numbers from NAR support this decision: Total residential international sales in the U.S. for the past year ending March 2012 equaled $82.5 billion, up from $66.4 billion in 2011. Read more about the global agenda at RE/MAX in this month's cover story on page 60. Embracing the global real estate movement is not just for those real estate professionals in desirable resort areas, it is for everyone. There are numerous reasons foreign buyers are buying property in the U.S., not the least of which is affordability. This consumer group—just like investors and first-time homebuyers—is one of the key demographics responsible for real estate's current and future recovery. Look for RISMedia to cover the global market in greater depth in 2013 and, in the meantime, go out into the world and get your piece of the pie. hile we are increasingly encouraged by the many positive signs and stories John E. Featherston CEO & Publisher

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