RISMedia's Real Estate Magazine

MAR 2017

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/790164

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Page 98 of 118

{Ask the Experts} John Bunker Marketing Director RealEstateCalendars.com www.realestatecalendars.com Q: As the spring selling season approaches, what can I do to freshen up my communication strategy? A: With the spring selling season right around the corner, prospective buyers are beginning to ramp up their search for the perfect home, while sellers are busy preparing their homes to be listed on the market. As a real estate professional, not only will you have your work cut out for you as the market becomes more active, but it's also a good time of year to re-examine your communication strategy—and maybe even freshen it up a bit. Whether you're fo- cused on getting your name in front of clients who have bought and/ or sold a home from you, or prospective clients in spe- cific farming areas, the options for staying in touch are endless. Here are some of the most ef- fective promotional items you can use to give yourself a leg up on the competition this season: SEED PACKS. As the temperature begins to rise, keep yourself top of mind among current and pro- spective clients who are ready to get back into the garden. POSTCARDS. Inexpensively reach everyone in your sphere by send- ing gentle seasonal re- minders about changing the clocks, etc. AMERICAN FLAGS. Showcase your Ameri- can pride with items from the wildly popular patriotic line. BASEBALL SCHEDULES. Perfect for sports fans, these can be dropped off at your local sports bar/grill for potential clients. ENVELOPES. Custom-printed enve- lopes will help your message go even further. Q A & Do You Rank? Find out in RISMedia's 2017 Power Broker Report! Online and in print, April 2017 See the Top 500 ranking in the April issue of RISMedia's Real Estate magazine!

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