RISMedia's Real Estate Magazine

MAR 2017

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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80 March 2017 RISMedia's REAL ESTATE A ttracting new clients is front and center for most agents, from those fresh out of training to seasoned agents with decades of experience under their belt. From spending hours on social media to chasing referrals, finding new clients takes up a large amount of time and energy. But for an elite few, attracting sellers has become less of a challenge with one comprehensive tool in their arsenal. Buyside, a platform that turns buyer data directly into leads and listings, offers its users a unique seller-direct- ed feature, where agents can easily match buyers in the Buyside database with potential listings in order to show value to sellers. We interviewed three top agents from three different markets to see how Buyside is giving them a competi- A New Secret Weapon for Top Producers Buyside turns buyer data directly into leads and listings by Zoe Eisenberg

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