RISMedia's Real Estate Magazine

MAR 2017

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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76 March 2017 RISMedia's REAL ESTATE You already know that destination decisions are among the most criti- cal to relocation success, yet cor- porate employers have tended to under-serve their transferees in this regard. Employers usually pay more attention to the big-ticket relocation items like home sales, household goods and taxes. Destination ser- vices may feel to them like a soft need—an employee discretionary choice warranting little service in- vestment. This has fostered an opportunity for alternative destination services. If you've encountered the latest wave of web-based destination content providers, you'll admit they're doing some very good things. Especially for transferees receiving limited cor- porate assistance, they tend to offer a user-friendly platform with a frame- work for self-managing a move, good area information and access to their preferred provider networks, includ- ing real estate. Creating Distinctive Client Value in Destination Services W e often hear from relocation directors and their brokers that they are feeling disenfranchised these days. Their core services for incoming transferees —personalized, needs-based, locally expert and top agent supported—are too often bypassed by an internet-oriented generation that equates "electronic" with "faster and better. " by John B. Sculley

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