RISMedia's Real Estate Magazine

MAR 2017

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/790164

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Page 74 of 118

Really? Do I Have To? by Rick Geha A s a 36-year veteran of selling real estate, more than 20 of which were spent running a team and more than 15 spent coaching, this is a question I hear quite a bit. Bottom line: It's not comfort- able or convenient to run your business with operational excellence, or to even move in that direction. Let's be frank, shall we? Medi- ocrity is comfortable. Howev- er, the most amazing things happen outside of our com- fort zone. Yet even knowing that, we tend to continue moving in the direction of com- fort and mediocrity. Here are a few tips to break through mediocrity and achieve op- erational excellence: 1. Ask for support and seek wis- dom. With so many experts sur- rounding us, we just have to learn to ask. Asking puts us in an uncom- fortable position because of what we believe others will think about us just for asking. Enough! Look around conventions, meetings, events and classes, within your own town and among other members of your as- sociations. Who is doing it the way you want to? Who seems to be run- ning smoothly and effortlessly? Who can you take to lunch? Did you know that even the highest producers ask those with more wisdom and experi- ence in other areas out to lunch to pick their brains? If they can do it, so can you. 2. Start with some simple ideas. For instance, organize your database in a user-friendly CRM. If you're work- ing alone, don't do these duties while you're seeking business. Instead, do them before 9 a.m. or after 8 p.m. Find out which apps, including email, calendar, scanning, DocuSign, PDF signing apps, etc., will help simplify your day. Having in- coming leads automatically sent to your CRM—and then automatically sent an intro- ductory email from you—is a basic system in real estate today, and, yet, most agents aren't using it. A simple tool like this will take the place of hours of work. 3. Don't overspend early on. I'm using RISMedia's ACE (Automated Content Engagement) to help with operational excellence as it relates to social media. With a super low price and huge upside benefit, it's something I've been saying for years that I would get handled. Remem- ber: There's someone to handle al- most anything you can think of. Just make sure you keep your ROI in mind when spending. 4. No more waiting. Start today by asking yourself the No. 1 thing you need handled right now to help you grow your business dramatically. Chances are there's an app for it. Let this article be a way of starting you on the path. Open your mouth, ask for help, keep your eyes and ears open, and be alert. Solutions are everywhere. Here's to your sys- tematic growth in operational excel- lence, taken one step at a time. Rick Geha of The Rick Geha Real Estate Team began his real estate career at age 22 and has been selling for over 36 years and has run, managed or owned real estate offices for the past 23 years. Geha's love of people and mentoring their passions has led him to a successful career as a speaker, trainer and coach. Over the past 15 years, he's led more than 1,000 classes and workshops through- out the U.S. and Canada, in addition to presenting keynote addresses to thousands of professionals from all industries and walks of life. Geha is proud to be someone who's spent nearly three decades helping people worldwide discover and walk their path to personal freedom and is currently a coach with Workman Success Systems. Contact him at Rick@RickGeha.com. Reaching Operational Excellence by Sara Guldi O ne of the most urgent business problems a company can face is a lack of operational excellence. BusinessDictionary.com defines op- erational excellence as "a philoso- phy of the workplace where problem- solving, teamwork, and leadership results in the ongoing improvement in an organization. The process in- {Power Teams} Open your mouth, ask for help, keep your eyes and ears open, and be alert. - Rick Geha, The Rick Geha Real Estate Team 70 March 2017 RISMedia's REAL ESTATE

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