RISMedia's Real Estate Magazine

MAR 2017

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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38 March 2017 RISMedia's REAL ESTATE F or better or worse, we've been spoiled. In today's information-ready world, when we need an answer, we expect to get it fast— almost instantly, in fact. Anything else falls short. The real estate industry is no exception. One of the big- gest challenges for today's real estate professionals is responding to leads with lightning speed. Yet, as busy agents doing the important work of relationship-building, dropping everything to respond to a lead is often not pos- sible. So how do agents build new business when they're knee-deep in current business? By bringing in the right reinforcements. Rock Connections, a sister company of Quicken Loans, is designed for this exact purpose. The Detroit-based sales and marketing company specializes in providing in- bound and outbound contact center services for several industries, including real estate. According to Rock Connections Vice President of Busi- ness Development Jeff Raab, "Speed to lead matters. Because of our staffing, we can respond within minutes from the time the lead is generated online. That's so important for the agent and broker in terms of winning. Otherwise, you might lose out." Charting a Course in Real Estate Rock Connections launched in 2012 with 22 team mem- bers, created out of a need to support Quicken Loans' rapidly growing mortgage business. Fast forward to 2017, and Rock Connections is now 800 people strong. Rock Connections provides a unique offering in sev- eral ways, Raab explains, starting with its 100-percent in-house salesforce. "We don't outsource, off-shore or near-shore," he says. "All of our training and coaching, business development, operational resources, analytics and leadership are onsite here in Detroit." This point is particularly salient to real estate pro- fessionals whose entire business is built upon local expertise. "The agent knows their local market and the broker has established roots in the local market, so we want what we do to have that localized feel," says Raab. "We want to get to know the agent a little bit deeper so we can make a personal connection with the leads we're calling. Even though we're a large contact center, our goal is for our agent and broker partners to feel like we're in Too Many Leads, Not Enough Time? HELP IS A PHONE CALL, TEXT OR EMAIL AWAY by Maria Patterson The 800-person Rock Connections team is 100-percent Detroit based and focused on 'speed to lead.'

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