RISMedia's Real Estate Magazine

MAR 2017

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE March 2017 31 Sponsored by Homes.com and moderated by Verl Workman, real estate speaker and trainer, the group of industry pros discussed how brokers and agents can ex- pand their business and reach the right audience, at the right time, all while scoring more free time to spend with their friends and family. Cleve Gaddis, a top-producing real estate agent in Georgia, said to think like you're a couple steps ahead. "If you sell 20 houses a year, and you see an agent in your office selling 100 a year, I can as- sure you that the agent who sells 100 looks at the world differently than the agent who sells 20," says Gaddis. "What you have to do is think like someone who is more successful, and if you do the things they do, I am telling you, the suc- cess will follow." So how can you do this? Think ahead. Success in real es- tate means doing the activities that need to be done to generate the results you want, explains Gad- dis. Put activities into place today that can help you next month and beyond. Set up systems. "In order to do business on a much larger level, you have to have systems for pretty much everything," says Gaddis. Handling incoming phone calls, fol- lowing up with leads, filing paper- work, and moreā€”all these tasks should have a system of support set up so you as a real estate pro- fessional can succeed. Outsource. "It's all about leverage, finding the right person and the right program to help," says Gad- dis. This is specifically important on the listing side of the business. Let others do some of the hustle for you, freeing up your time to fo- cus your energy on other compo- nents of the business. A content solution system like ACE can help you distribute branded content and reach your audience without gob- bling up all of your precious time. Work smarter, not harder. In the real estate industry, this phrase gets thrown around a lot. But how can you make it happen? Cultivate the right team with defined roles and shared responsibilities. The right team can work like a well- oiled machine so you can dedicate your time to the tasks at which you excel. RE View the webinar in full at: bit.ly/freetimewebinar. Zoe Eisenberg is RISMedia's senior content editor. Send her your story ideas at zoe@rismedia.com. Webinar Recap Work Smarter, Not Harder: Sell More, Serve More Without Sacrificing Free Time by Zoe Eisenberg L ooking to grow your business while also snagging some more free time for yourself? You're not alone. The latest in our ACE Webinar Series focused on enhancing success and growing your business while saving time and energy.

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