RISMedia's Real Estate Magazine

MAR 2017

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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22 March 2017 RISMedia's REAL ESTATE {ACE Spotlight} "One thing we know is that we can't do things the way we've al- ways done them," says Kentucky broker Judy Craft. As markets change, so does Craft's ap- proach to marketing, constantly evaluating the most effective ways to stay in front of prospects and clients. Here, Craft shares the challenges and opportunities in her market, and how the right strategies will help maximize both. Judy Craft Principal Broker Milestone Realty Consultants www.milestoneky.com Facebook: @milestoneky Twitter: @milestoneky Maria Patterson: How did you first get into the business, and what led you to where you are today? Judy Craft: I've been in the real es- tate business for 31 years. A friend of mine was a real estate broker and I thought it sounded like an interest- ing career. I took the classes, passed the test and worked for a real estate appraiser for a while. I also worked for a developer and home builder, so I had quite a bit of experience in a lot of different areas of real estate before I came to Milestone. Milestone Realty was opened in 2003 by the Ball family—Ray, Lisa and Mike. Their parents (Don and Mira Ball) opened Ball Homes in 1959, a family-owned and -oper- ated home-building company. They had thought for some time that they wanted to open their own real estate company to sell their own develop- ments, and others, as well. In 2003, they had the opportunity to do that and started Milestone Realty Con- sultants, a full-service real estate company. We do market Ball Homes, but the majority of our business is non-Ball properties—resale homes and other builders' homes. Today, I co-manage the firm with Managing Brokers, Becky Locknane and Mike Wheatley. MP : What region does the firm serve? JC: We have two offices; the main office is in Lexington, Ky., and we also have an office in Georgetown, Ky. Toyota Manufacturing is located in Georgetown, and it has a thriving community. It's slated to be our larg- est growing area over the next year. We have 95 agents who serve all of central Kentucky. MP: How would you describe current market conditions in your area? JC: We actually have a tale of two markets. In the price range of $250,000 and below, it's a seller's market. It's a very difficult first-time homebuyer market—it has dried up here. Anything that fits their price range is unavailable. There's more demand than there is supply. When you get to $250,000-plus, there's more imbalance and it's more of a buyer's market. One thing I really like about this company is that we sell everything in all price ranges. MP: What are some of the biggest challenges your firm and your agents are facing? JC: First and foremost, the competi- tion from Zillow is real. The second Migrating Marketing to Where Consumers Are by Maria Patterson

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