RISMedia's Real Estate Magazine

MAR 2017

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/790164

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Page 13 of 118

{Publisher's Desk} Different Plans for Different Times T hings are happening fast in 2017. As I write this in mid-Februar y, interest rates, consumer confi- dence, the Dow and NASDAQ have all been making headlines. The stage has indeed been set for an unpredictable market environment in the months ahead. While it will be riveting to watch what unfolds this year, it is critical not to get swept up in the tide, but rather, to ride the wave and maintain control. This was the topic of discussion at RISMedia's Power Broker Roundtable during the NAR Broker Summit in San Diego last month, which I had the pleasure of moderating. Titled "Above the Plateau: Strategies for Remaining Vital and Profitable," the session gathered four leading veteran brokers who shared how they've managed to maintain successful, relevant firms, no matter what the market dishes out. I was joined by David Romero, CENTURY 21 Award; Gretchen Pearson, Berkshire Hathaway HomeServices Drysdale Properties; Robert Bailey, Bailey Properties; and Michael Golden, co-founder, @properties. While their strategies vary greatly, what these leaders have in common is that they don't wait for the market to happen to them; they read what's coming and control their own fate. Pearson, for example, has driven agent investment back into the company by creating Drysdale Services, which handles everything from transaction management to social media for agents. Bailey got out in front of Northern California's inventory shortage and created a property management division. Romero has made company-generated business a fixed part of the equation and has indoctrinated his agents on this strategy. For these leaders, it's all about foresight and strategic planning. Find a full recap by entering "Broker Summit" in the search field at rismedia.com. Perhaps no firm exemplifies staying ahead of the curve better than Coldwell Banker Real Estate. In this month's cover story (page 32), find out how Coldwell Banker is staying on the lead- ing edge of emerging technology and smart home shifts and trends, providing agents the tools and knowledge they need to stay ahead of the competition. Keep a close eye on the changes that continue to unfold this year, but remember, when it comes to your business, you're the one in the driver's seat. Don't ever relinquish control of that wheel. John E. Featherston CEO & Publisher Relevant Content Auto-Posted and Branded for YOU! Generate More Business from Social Media! Your Logo! Mobile View ace.rismedia.com RISMedia's ACE Automated Content Engagement

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