RISMedia's Real Estate Magazine

JAN 2017

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/767376

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Page 80 of 110

76 January 2017 RISMedia's REAL ESTATE {Trending} I s there really such a thing as bad profits? With business getting larger and more powerful, and investors feeling and expecting ever greater ROI, wouldn't that imply that all profits are good? It's an important question to ask. Bad profits are those profits that are earned at the expense of customer relationships. Whenever customers feel misled, mistreated, ignored or coerced, the result is a bad profit. Bad profits arise when a company saves money by delivering a lousy customer experience. Essentially, it means that leader- Good Profits vs. Bad Profits: The True Cost of Focusing Only on the Bottom Line by Dr. Kevin Coughlin

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