RISMedia's Real Estate Magazine

AUG 2012

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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Brokers Invest in Future Success: RISMedia's C Great Minds Think Differently T he coming together of Brookfield and Prudential is a big deal on many levels. In addition to the widespread footprint it immediately gives Brookfield within the U.S. marketplace, the acquisition is also a significant union of collaborative minds. As Prudential Real Estate President Earl Lee so perfectly explains in this month's cover story, "For many organizations, change has to come from the outside." The outside perspective of a firm like Brookfield, which observed the ups and downs of the U.S. residential real estate market from the sidelines for many years, combined with the veteran expertise of a firm like Prudential, which adapted and survived through every type of market imaginable, stands to yield great things in terms of innovation and strategy. Be sure to read all about Brookfield's plans for Prudential and a soon-to-be- announced new brand on page 60. The strategy of bringing together diverse minds is exactly the premise upon which RISMedia's Real Estate CEO Exchange is built. The best way to truly grow and secure our success as we cautiously balance on the brink of recovery is to reach out and learn from others. To hear different perspectives, different strategies, different problems, different solutions. Yes, all real estate is local—but if we don't extend our minds beyond our local experience, then our ability to change and adapt will be limited. We've brought together some of the best minds in the industry and selected topics based on what brokers have identified as the most challenging hurdles standing in the way to success. In order to make the CEO Exchange truly successful, we've limited attendance to a select group of broker/owners and executives. The idea is to create a private, intimate setting where leaders can candidly exchange ideas. On page 34, you'll find the details about this by-invitation-only event, including the agenda and speakers. Watch for editorial coverage during and after the event, where we will share some of the best ideas that emerged. Wishing you continued success, Big Deal, Bigger P :KDW WKH %URRNÀHOG 3XUFKDVH RI 3 IRU %URNHUV $JHQWV DQG &RQVXPH Stephen Phillips Chief Operating Officer, Brookfield Residential Property Services Aleya Chattopadhyay Chief Marketing Officer, Brookfield Residential Property Services John E. Featherston CEO & Publisher Earl Lee President, Prudential Real Estate

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