RISMedia's Real Estate Magazine

NOV 2016

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/740133

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W hile we spend a lot of time mar veling at how rapidly technology has changed, we often lose sight of the larger issue: Consumer expectations have changed even faster. Changing consumer demands have presented a real dilemma for many real estate professionals who have built their success on customer service—service that involves conducting listing presentations, showing houses, getting continuing education credits, etc. Yet on the flip side, there's a growing contingent of prospects who want information—and they want it now. But if you're out serving clients, how can you possibly respond to calls and emails immediately? Herein lies one of modern real estate's toughest challenges. This month's cover story (page 32) reveals how brokers and agents solve the dilemma with new Instant Response Technology (IRT) from Homes.com. This technology steps in and ensures that leads are being answered immediately, with qualified leads being singled out and sent directly to agents. An overwhelming amount of research supports the development of Homes.com's IRT toolset, including a California Association of REALTORS® report that reveals "responsiveness" as the most important quality in selecting an agent. "There's obviously a huge opportunity for the agent who can offer responsiveness and speed," says company President David Mele. Another way to tackle the consumer's need for instant information is through automation. We recently launched RISMedia's ACE—Automated Content Engagement—which acts as a social media assistant for brokers and agents. ACE automatically posts relevant RISMedia-developed articles, videos, infographics, and more, to a member's top social networks. We even take it a step further by having all social media posts link to a branded landing page, which highlights an agent's contact info and listings. Learn more about ACE at ace.rismedia.com, or come visit us at Booth 974 during the REALTORS® Conference & Expo this month. While in Orlando, we also hope to see you at our annual Power Broker Forum on Friday, Nov. 4, from 1:30 – 3:00 p.m. at the Orange County Convention Center West, Valencia Room W415A. And to our Power Brokers, we look forward to celebrating with you later that evening at our 21 st Annual Power Broker Reception & Dinner. Wishing you continued success, John E. Featherston CEO & Publisher Go Fast or Go Home Driving the Real Estate Revolution: Bill Brown Are You FAST ENOUGH Homes.com Solves the Need

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