RISMedia's Real Estate Magazine

OCT 2016

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/731823

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I just returned to my desk after wrapping up RISMedia's 2016 Real Estate CEO Exchange in New York City. For the third year in a row, we welcomed a sold-out crowd of 250 of the industr y's top brokers, franchise executives and leading ser vice providers. A wealth of thought-provoking insights and tangible information was freely shared by our nearly 40 speakers. But what excites me most is the overall mood of positivity that permeated the event. While there are undoubtedly many challenges on the horizon, the promise of opportunity clearly trumps concerns about the future. Ed Krafchow reminded us that it's all about how you look at things when he showed the CEO Exchange audience a drawing of a woman. Depending on how you view this optical illusion, you either see a young, elegant woman or a failing, elderly woman. The vast majority of the audience saw the young woman, or analogically speaking, the positive. As Ed said, "This industry is at a rebirth. You have to change how you see things. The question is, do you want to rebirth or hold onto what's old?" In Gino Blefari's opening address on day two of the CEO Exchange, he emphasized the importance of choosing how we look at things. "You have to get something positive into your head every single day." And there are a lot of positives to focus on. Opportunities for driving increased business by refining our business models, adding new revenue streams, connecting with more consumers through social media, embracing the right technology, and effectively training and leading agents, were among the many hot topics discussed at the CEO Exchange. I extend my sincere thanks to all who attended, participated in and sponsored our 2016 Real Estate CEO Exchange. I hope to see you at RISMedia's Power Broker Forum, Reception and Dinner on Nov. 4 in Orlando during the NAR Conference & Expo. Until then, continued success, John E. Featherston CEO & Publisher It's All about How You Look at Things TECHNOL SUCK …But It Doesn't HomeSmart Interna Integration to a Whole A World of Opportunity: Trends and Tips for Building Realogy's Alex Perriello kicked off RISMedia's 2016 Real Estate CEO Exchange with his State of the Real Estate Union Ad- dress. The Harvard Club of NYC served as our inspiring venue.

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