RISMedia's Real Estate Magazine

JUL 2012

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/71712

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The Rally for Real Estate: Protecting the Americ Mid-Summer Spark of REALTORS® Chief Economist Lawrence Yun recently stated that NAR is forecasting a solid increase from approximately 4.2 million home sales over the past few years to 4.6 million home sales by year's end. W Of course, the ultimate increase depends on a variety of factors beyond our control, such as job gains and a still- stringent lending environment. But what about the factors you can control? National predictions and statistics are invaluable to our industry, but what do they really mean for your day-to-day business? Focus on the fact that conditions are ripe for increasing home sales and go out there and get your share. The following articles within this issue can help get you ready for action: "The Power of Integration" – page 26. Read this case study on Watson Realty and then take a look at your own marketing system. Are you using an integrated approach? Are you reaching consumers with the right information in the right way? "Staying Educated and Keeping Current" – page 42. Learn in-the-trenches strategies—from the right way to host an open house to tackling your to-do list—from Top 5 Member JoAnn Roberts. "Viewpoints" – page 59. Learn how to improve your perception with better service to garner more referrals. In addition to hands-on advice, this issue offers a huge dose of what we probably need most of all: inspiration. Please turn to page 16 to see our coverage of NAR's Rally to Protect the American Dream. The photos and insights of those who were there will help remind you why we got into this business in the first place: to help everyone become a homeowner. And, of course, what could be more inspiring than the Olympics? When the world comes together and roots for our best and brightest. Through its sponsorship of U.S. Soccer and its innovative marketing and business- building strategies, CENTURY 21 is ensuring its brokers and agents take full advantage of the opportunities that exist in this recovering market. Find out more from President and CEO Rick Davidson on page 64. So don't wait for housing's final scorecard at the end of the year—make your own real estate recovery happen now. It's there for the taking. CENTURY 21: hile home sales have been flat for the past few years, National Association Bringing Ho The G John E. Featherston CEO & Publisher Rick Davidson President & CEO, Century 21 Real Estate, LLC, and members of the U.S. Women's Soccer Team

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