RISMedia's Real Estate Magazine

JUN 2012

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/68127

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Today's Consumers: The New Rules of Engagem Winning with—and for— Consumers NAR CEO Dale Stinton and me at last month's Rally to Protect the American Dream in Washington, D.C. Monument provided the perfect backdrop for last month's inspirational and motivational Rally to Protect the American Dream. As I stood among the more than 13,000 REALTORS® from across the country who came to Washington, D.C. that day, the message was A quite clear: homeownership matters. We may be hearing more and more about the rise of the rental market, but the fact remains that the vast majority of those renters aspire to become homeowners, sooner rather than later. This is statistically documented in the recently released Homebuyer Poll from TD Bank, which reveals that the majority (84 percent) of today's younger renting generation (ages 18-34) intend to buy a home. More than half of the consumers polled say homeownership is a vital component to defining the American Dream. However, despite all this knowledge and positivity, today's consumer can be difficult to engage and connect with. Deluged with more information than ever before, consumers must be approached in a variety of new ways. Please read our insightful feature article, "The New Rules of Engagement," on page 64. Reaching consumers in today's world takes a whole new mindset and a new set of tools. I encourage you to also take a look at this month's cover story on page 38. As Verl Workman takes over the reins as the new president of RISMedia's Top 5 in Real Estate Network®, he is focused on implementing new strategies for helping Top 5 Members better engage with consumers and highlight their differentiation in the marketplace. I extend congratulations and admiration to NAR President Moe Veissi and everyone at the National Association of Realtors® for hosting such an historic event. Take the lead from your colleagues who were present at the Rally, and do everything in your power to promote homeownership in your community. Consumers need you now more than ever. bright, blue sky and the majesty of the Washington Top 5 in R Meeting the Need John E. Featherston CEO & Publisher Verl Workman, professional speaker and coach, Pinnacle Quest Consulting, President, RISMedia's Top 5 in Real Estate Network®

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