RISMedia's Real Estate Magazine

MAY 2016

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE May 2016 89 Seth Kaplan: As a former real estate agent, what role did technology play in your practice? Tyler Smith: I know it's hard to be- lieve, but when I was a REALTOR®, Facebook didn't exist. In terms of the Internet, there weren't a lot of online outlets for collecting data or con- necting with clients. I've always been interested in how technology can improve processes and help people be more effcient. Online leads didn't exist back then, so I wasn't using technology for outbound sales; how- ever, I did fnd ways to use technolo- gy to provide better internal custom- er service. I had my Web designer create an online offer management form so I could compare offers more effciently. Instead of thumbing through each 18-page offer, I could compare the important data points in a spreadsheet to see which offer was best. I used technology as a mir- ror to refect the personal service I provided, but it was also paramount in reducing the amount of paperwork involved. SK: What led to recognizing the prob- lem you believed technology could help solve? TS: I was doing a massive amount of volume, and I had a fle for each property I initiated—every listing and every sale. Since it was such a large volume, I had a team helping me. Trying to maintain one complete fle with all of our notes and corre- spondence was time-consuming and completely ineffcient. Instead, each of us had our own fle, with all of the same documents, for every single property. Eventually, three fles per property created a storage night- mare. The solution? A digital storage system. We used Microsoft Share- Point as a centralized place for all of our fles, and everyone had their own folder, per property, for notes. This was the seed that eventually grew into SkySlope. SK: How has mobility impacted the real estate business, and the op- portunity for SkySlope, in today's market? TS: Today, rarely is anyone more than a moment away from the Internet. While some people say technology creates a disconnect, it allows REAL- TORS® to be more present with their clients, colleagues and vendors. Sky- Slope has to be mobile, or we're out of the game. By allowing agents to access fles and transaction records on the fy, we further aid that pres- ence. SK: What aspect of technology are you most excited about? TS: I think virtual reality is going to play a huge role in the future of real estate. The ability to tour homes vir- tually before committing to see them in-person will increase effciency throughout the buying/selling pro- cess and provide tons of opportuni- ties to collect data we don't currently have in order to better understand clients. Final Thought: Tyler's technology philosophy has been consistent from his time as an agent to his time as a vendor: Use technology to make the process more effcient and enhance the customer's experi- ence. The SkySlope platform he cre- ated does just that. To learn more, visit www.skyslope.com. RE If you'd like to participate in Talk Tech on Main Street, contact Seth Kaplan at Seth@mobilerealestateid.com. Seth Kaplan is president of MRE – Win Local®. Talking Tech on Main Street A Conversation with Tyler Smith by Seth Kaplan T his month, we take it to the other side of the aisle to catch up with a guy who talks and thinks tech nearly 24/7. Tyler Smith is the founder and CEO of SkySlope, a real estate industry leader in digital transaction management software. Having been a top-producing agent himself, Tyler offers a unique perspective from both sides of the equation. Tyler Smith Founder and CEO SkySlope {Life in Mobile}

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