RISMedia's Real Estate Magazine

MAY 2016

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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76 May 2016 RISMedia's REAL ESTATE Avoid the Unexpected with an American Home Shield ® Home Warranty by Keith Loria H aving sold more homes than any other REALTOR® in the history of the Southwest Indiana MLS, Janice Mill- er, broker/owner of ERA First Advantage in Newburgh, Ind., understands what it takes to make her clients happy. Taking the unexpected expense out of home repairs is just one of the many reasons Miller insists each and ev- ery seller have home warranty protection from American Home Shield (AHS®) . "Everyone wants a warranty in their lives," says Miller, who believes that buyers are more inclined to purchase a home with a warranty attached. For her part, Miller doesn't even describe the action as selling the warranty. Instead, she expects everyone to get one. "When I go out on a listing appointment, I'll say, 'You do want a warranty, correct?' and I'll be shaking my head to stress the point, and they'll say they do," explains Mill- er. "If anyone ever asks why they would want one, I tell them that the buyer will expect a warranty, so it makes sense to cover the home during the listing period." For Miller, educating her clients is a key piece of the puzzle, as many sellers don't realize they can be covered while their home is on the market. "When I do my net sheet, and show them how much money they're going to receive when the home sells, it's already pre-printed on the sheet with a warranty," says Miller. "When the house sells, there's always a possibil- ity that something can break—the dishwasher, the air conditioner, the furnace—and if that happens, I know my customers will be taken care of." In fact, if something does stop working at any point in the transaction, Miller instructs her clients to call her frst so that she can make sure the process is carried out as smoothly as possible. "I'm a strong believer in customer service, and this is one way that I can better take care of my clients. "We've been with AHS for the last 10 - 12 years. Last year, they paid out $353,000 for just our offce alone. The relationship is wonderful," concludes Miller. For more information, please visit www.ahs.com/realestate. Matching Supply with Demand BUYER DATA GIVES NEW YORK BROKERAGE A POWERFUL EDGE by Maria Patterson J on Evans receives about 50 phone calls and/or emails daily from enthusiastic developers pitching their latest technology. "My policy is to always be as open as pos- sible," says Evans, chief technology offcer for Daniel Gale Sotheby's Intl. Realty in Cold Spring Harbor, N.Y. "I always lis- ten and I always read about it. I've developed good skills and {Strategies} "We've been with AHS for the last 10 - 12 years. Last year, they paid out $353,000 for just our offce alone. The relationship is wonderful." - JANICE MILLER Broker/Owner, ERA First Advantage

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